In today’s interview we have one of our star clients Brian Choi!
Brian is a sales consultant for organizations that generate over 40k/m in revenue, and he helps them tighten up their sales processes by training their reps.
Before he joined us, Brian was in a completely different niche, and was no stranger to niche hopping. He was plagued with uncertainty, and this uncertainty reflected out in his revenue, where he was stuck at absolute 0 the 2 prior months before he took the leap and joined us in the Reality Mastery program.
Here’s what we discuss:
– Brian’s timeline of entrepreneurship & what made him decide to be an entrepreneur
– His experience working in the military
– The hustle culture and how it destroyed him
– Hitting that invisible barrier no matter how hard he worked
– Binge eating & escape; how Brian would cope with his feelings
– Niche jumping, uncertainty & staying still at 0; how Brian made the change
– Coordination: the gamechanger for Brian
– Being sexually frustrated, and how he changed that by shifting his identity
– The 10k month: how he approaches selling & business now from his new identity
– Travelling through Europe: why hard work wasn’t the answer, but surrender was
– What’s next for Brian
Make sure you check this interview out in full, it’s the most fun I’ve had in a while conducting one of these, while informative at the same time!
Want results like Brian? Click here to apply to see if we can help
Here’s Brian’s socials:
Personal Facebook profile: https://www.facebook.com/brianchoiofficial/
Facebook group for free trainings on setting appointments: https://www.facebook.com/groups/settingmastery/
All right, let’s just go right ahead and get started. All right, guys. Welcome to this brand new episode of client interviews today, we have Brian Choi, man. This is such a, such a crazy, crazy transformation dude. From where you, where you look like a different person, you were much, uh, much more, I don’t know. It’s just a different vibe about you. I don’t think it’s just a haircut, you know, there’s, there’s much more to it. So to give you guys a highlight, Brian joined us in August of 2020 it’s, October of 2021 right now. And, um, I remember back when Brian joined, he was, uh, struggling around zero to five K a month, mark, the highest he’d ever hit in his business. And, you know, he had his own coaching business. He was jumping from niche to niche, trying out different things. You know, you just got out of the military if I’m remembering correctly.
Yup. Yeah. And he had this very hard work mentality, brute force, massive action, grind, grind, grind, mentality, no sleep, no sleep, just work. And, uh, you know, he just kept hitting his head on the wall. And now Brian is in a completely different place. Now he’s doing consistent 10 K months. He’s in a niche that he really, you know, loves to be in and works with clients he wants to work with. And on top of that, he actually has the freedom to travel and experience. The world is no longer grinding, grinding, grinding all the time, but he’s working smart. And because you know, his, his emotions and his feelings and he’s completely passionate about it. And, um, you know, he doesn’t force himself to do things he doesn’t want to do. It comes much easier to him. So Brian, you know, I’m going to stop yabbering and let you introduce yourself a little bit about you, where you’re from, what you do and give us more context.
No, cause it’s an honor. Uh, thank you for having me and thank you for all you do for the community and for people and all that. It’s crazy because I remember watching one of these, uh, when I was about to join and I want to just join the program. I remember seeing the success stories. I was like, dude, that’s crazy. Like no way. It’s just unreal. It makes no sense. No, it makes no sense. Right. Uh, how these people’s lives complete change. Uh, especially because I was very analytical, very logical person. And I was thinking like, but don’t they need the tactics and don’t they need like all that, like how I don’t understand how this all works. And now I see now though. So like you said, quasi, when I, uh, joined reality mastery has a hit a 5k. And then out to that, I remember hitting two consecutive, $0 months.
Uh, so very similar to your story, what you talk about all the time in your older videos. Um, and I couldn’t figure out why, because I was in the same things in my business. I was using the same messenger process with the outreach. I was doing the same content. I was using the same sales call process, but it’s weird. And it’s almost like the more I try. Uh, I remember you described it as like hitting a wall and like not getting a reward on my efforts. And that’s exactly how it felt. I guess I’m like pushing, but it’s just like, I’m not breaking through. So at that point, I actually heard about you before from, uh, to the people who are also in the program, uh, Bastian and Simona, both of them, or actually my business mentors and they were talking about this guy named Plaza.
Right. And so sometimes I’ll get bored and looked up his videos, but like, I don’t really get it. This guy’s talking about love attraction. And like, why is he like, you know, like talk, I don’t, I don’t get it. Right. Um, but one video that kind of resonated with me because you were talking about the exact things I was going through at the time, which was you hit 5k a month. And then when you hit your job, I think, um, you hit $0 the next month. I was like, that’s what I’m going through right now. And so I was kinda intrigued. So I joined your Facebook group, uh, and then you hit me the DMS. And, uh, I was like, nah, I don’t have the money for that right now, bro. Like I can’t, uh, Hey, uh, you know, if, uh, if there’s a will, there’s an answer.
So we can at least like figure it out. I was like, Hey, I don’t think we can, but we did anyway. Uh, you woke me up at five in the morning and uh, but we had that conversation and I remember after, and like you said, we somehow figured out a way to meet her, to join the program. And I was so scared because I remember literally in my bank account I had about like $200 left, probably less than that. Uh, and I’ve done a lot of those investments before in programs where I almost hit zero, but like, that was like the lowest I’ve gone, I think. And I was like, there’s no way I’m going to pay off the rest of the program somehow. I did. Like you said, um, and fast forward to now about a year now, um, it’s kind of crazy to look back because I, I, uh, I was able to attend 10 months and then I kept, um, I guess like leveling on my identity and the level I’m playing at, where before, uh, before joining the program, I was for a program, I was charging about $1,500. Um, now I’m selling 10 K packages. Um, and later this year I’ll be still on 20 K packages. So it’s crazy. It’s almost, you know, and you know, everything in between, we can get into all that. Um, but just want to say, appreciate you for having me on. And, uh, it’s been life changing so far. That is
Insane. So you went from charging 1500 to like 10 K 20 K packages.
Yeah. So that
Basically means you need less clients to just make the amount of money that you want to make. And when you also get to focus on the clients that you’re working with
100%. So I think that was another thing too, in terms of, cause I know in the, you know, in the program and you talk about identity a lot, I was kinda thinking like, what, like what do I want, right? Because there are people who kind of want to work with a lot of clients make a lot of sales. Uh, I just realized because I was working inside of a seven-figure coaching company before and I was an appointment setter and also a coach inside of the company. Uh, I remember at one point I was managing like 50, like 50 clients all by myself. And I was like, I can’t like I was, I felt so burnt out and I’m like, I don’t want that anymore. So when I started my business, I become clear and clear. I started to charging a selling 5k offers and then, you know, I keep leveling up now I still like 10 K deals. Now later this just sell 20 K deals. And so it’s, it’s great because you know, I get to, I’m not as overwhelmed, um, trying to book as many sales calls. I’m not as overwhelmed trying to juggle all these clients, but can actually, like you said, focus on clients and uh, produce bigger results. So, um, it’s been great.
Brilliant. So let’s, let’s rewind all the way back to August, 2020, even before that. What was life like before that?
Oh man, such a, such a deep question. Uh, what was life like? I think the biggest, um, I guess biggest things for me was I, it was like a turmoil. I remember. Um, yeah, it’s kinda weird. It’s kinda think backwards. Cause like sometimes you don’t even remember, but for me it was going to emotional turmoil, like a chaos, uh, inside of my own body. And I didn’t even know what I meant was that I was asleep to my emotions. I think that was one of the biggest life-changing things I got away from the program, which is more intangible. Right. It’s not really quantifiable, like put a number on it. It’s not like a amount of money I make, but it was more life-changing because I remember having binge eating problems. For example,
I remember that I remember you coming on the call and getting a big revelation when we actually discussed that pod, but yeah, go ahead.
Yeah. And that was because I was using food, uh, jumped, put specifically as an outlet, uh, to let my emotions out. Cause I didn’t know how to go about that. Cause I was suppressing and repressing my emotions. I was getting pent up. Like you talk about all the time. Um, I think you really hit the nail on the head on your videos because those are really spot on because my emotional getting like pent up whatever situation may be, let’s just, I get into the argument with a friend or like these little things, right. Um, things not going my way in life. And then I try to like suppress it and like push it down, uh, try to like, you know, um, try to contain it inside of me or something like that. And then you can’t do that forever. It’s kind of like a volcano where like, it’ll just like explode everything.
Right. And so that’s what happened with food where, um, I remember like just sitting down and gulping down like five to 6,000 calories worth of food in one sitting and that is not healthy. And then the next day I’ll feel guilty. So I’ll starve myself and go to the gym for three hours the next day I’d feel hungry and repeat the cycle over. And again, I remember feeling so broken. It’s like something’s wrong with me or something, those things. Um, and also I was the guy where you talk about surrender and effort. I was very heavily cited to the effort part. Um, you know, being in the military and uh, you know, being taught from the personal development will the traditional personal development space where take massive action, 10 X, um, or until you die or some things like that. Right. And, uh, I think there’s a time and place for it maybe, but, uh, I was, um, I didn’t have this surrender part and that’s was where things were going. Um, not ideal. Um, like you talked about, you told me is that I was putting too much effort into the things in my life, like my business, for example. And that was one of the reasons why, um, my revenue plummeted and it seemed like things were going like going crashing down. So those are some of the things, um, some, I guess like some situation I was at before joining the program.
Got it. And how did your entrepreneurship journey begin? And, uh, I remember, I think I saw this on your profile and this is something I resonate with a lot too. You mentioned that entrepreneurship is the biggest test of personal development. So I kind of want you to elaborate on that a little bit, but also like give us a little bit of context on why you got into entrepreneurship in the first place, you know, out of the military.
That’s a good question. And it’s a weird question because I feel like sometimes like people have these like different reasons for becoming an entrepreneur like Dona, they want to change the world. They want to impact a million people. They want to feed a starving kids. Uh, that was not the case for me. Uh, I just need that. I was too, how do I put it? Um, I’m too much of a wild card, uh, to put it nicely, um, for a regular traditional job. Um, because I don’t like following rules. It’s uh,
What happened in the military if he, if he didn’t like following
Rules. Very good question. Uh, that’s why I, uh, I, uh, I have some troubles. Let me just put it down in the military in the beginning. Uh, at least, uh, I knew I had to shut my mouth and just follow orders, uh, as they’re a difficult, obviously it’s just like, I’m like, why do I need to listen to these people? Like it looked for me example, like I’m listening to a mentor, like I’ll shut up and do it because like, there’s like, I respect it. Right. And I want the results that they’ve been able to produce or be able to help other people produce. But in the middle of was like, oh, these people are like, well, I don’t have to follow up, but in order for you to survive, just shut up and do it or otherwise, uh, non-ideal things happen. Um, but in the military, that’s what I realized.
Um, that was the biggest moment when I realized like, man, I never wanted to follow orders from people that I do not, I do not respect. And that was a pretty big turning point. I knew I was gonna do something like weird. Like I thought I was going to be a YouTube or like something online just because that was the environment. Was that K-pop Hey, we could that’s one way as well. Um, yeah, but, uh, yeah. Cause when I was 19 and I actually got introduced to this whole personal development space, um, I first got introduced the whole dating space, um, with, uh, and you know, I learned all these things like meditating and just positive habits. It was kind of like a weird dating community where they didn’t just teach you how to talk to girls, but also like these weird, good things in your life, like meditating reading books and they’ll talk about business.
So that was my first gateway because they talked about Gary V uh, there’s a lot of things I agree with Gary. There’s a lot of things I don’t agree with Garvey either or cause great because he was a gateway drug for me to find out about this whole space of you can make money online right now you can do what you’re passionate about and use your skills. I was like, Hm, interesting. And I didn’t really know how exactly, but when I was in the military, what really helped was that as I seasoned as a more veteran military member, I started having more, um, free time. And then that game I was so bored because there was nothing to do in the military that I started, like, um, buying these courses with the harder money I made, um, and, uh, start reading marketing and sales books while all my other military members were watching basically a K-pop girl bands, uh, shake their tails on, on TV. And so that’s what I was doing. And uh, when I got out of the military, I knew there was only one answer. I was like, you know, like I’m not at, uh, before we went to military, I dropped out of university. So, um, I knew I wasn’t going back and I knew after military I’m like, I’m not going to follow orders from people I don’t respect. And so that’s when I was like, well, logically like makes only one sense to kind of start that. So that’s how it got started. Wow.
Okay. So what was your first entrepreneurial? So, so what do you do currently and what was your first entrepreneurial venture?
My first man, I think the, my first one was I tried affiliate marketing on YouTube and a YouTube IRA. I have so much respect for you because if, because YouTube man, that thing is a long-term game. And if you do not have patience and delayed gratification, then, uh, obviously you’ve seen like all the other people kind of start in that they kind of stop. And, um, I did that for, uh, for like a while and it was really fun. Um, but I was still trying to figure this thing out. I was like a 10, all these webinars and like all these things. And like, I still couldn’t figure it out. All I knew was that people are doing it. Um, but I didn’t really know how so I didn’t really have the answers try buying some courses. The first money I ever made was from an affiliate sale somehow.
Um, my first, I still remember it was like a 200 or $300. It was about, I think March or April of last year, 2020, and armor seeing that coming into my bank account, I was like, it’s possible. It’s like, you can do it. I think that’s the biggest thing. Like, you know, I think what helps us get started as a knowing and actually seeing for yourself that it is possible. And so $200 just like nothing. Right. But I’m just like, man, like you see that in my bank account. I’m like, oh my God, this is awesome. And I was like, and then after that, um, started, um, coaching, um, like I said, I didn’t have all the answers. I just like duct tape, like all of these, what I learned from books and these like cheap courses I bought. And like, um, I started out as that.
And then, um, I got recruited to this, uh, marketing coaching company, um, where worked as an appointment setter and some marketing coach inside of the company. And I exited the company earlier this year. I was scared, uh, not much money in the bank, but I was like, you know what, let’s start over again. And, uh, that’s when it started. And that was the knowledge. I’m so grateful from what I learned from the company and that experience because everything I learned, I remember the wa the moment I walked out of that job, my CEO is in his milestone. It’s someone’s respect for that guy. Um, he, I remember him telling him, telling me that Brian, you have everything you need to build a six figure coaching business. So go make it happen. I was like, yes, sir. And then I made it happen. Um, and then I know it sounds, sounds like kind of simple to kind of put it that way, but, uh, it did happen.
And then, uh, nowadays what I do now is, um, uh, how I help, uh, bigger companies now, uh, bigger coaching companies making at least four K a month, maybe like a hundred K a month. So on and so forth now, a trained their appointment setters, uh, to, uh, bring in more, uh, revenue for the company, because what I realized that a lot of these big companies they’re relying on like inbound and like as strategy, but I was at cost going up or, um, you know, when they’re running a lot of the inbound strategies like YouTube or, uh, so on and so forth, they’re missing out on a lot of opportunities that, um, people need a little bit of nudge. I feel like, um, that’s how we got in touch and that’s how I enrolled into reality mastery. Right. Uh, I watched the videos, but never booked the call, but you just hit me in the DMS, helped me get over my fear a little bit, uh, address some concerns. And then I was there in YouTube online. Right. So that’s what I realized. Like there’s a lot more people like that sitting on these people’s YouTube subscribers, that email list or whatever it may be. Uh, and that’s when I come in a trend that appointment setters to kind of reach out to these people, dressed on their concerns, um, in a very human to human way, not like the sleazy way that we all, um, and then, uh, yeah, it’s a win-win so
The things that you’ve tried, which one did you resonate with the most? And I know this is an obvious, like Dodo question.
I don’t know, man, because, well, here’s the thing, like I don’t, I really appreciate and respect, um, coaches like you quality or some other people were, well, I dunno for you, for sure. But like some people, um, they have such a strong purpose in what they do. They’re like I was born to coach this, right. I’ve missed them from dating coaches who have told me that were like, I was born to, um, you know, help guys interact with women and so on and so forth. Right. Um, to be honest, like I don’t really have that. Um, I just geek out on it. And so from what I do, I think I just like the process of playing at a bigger level and making a impact at a bigger scale, because I just realized like, as much as I want to say, like, I want to change the world.
Uh, there’s pretty arrogant of me to say, cause I can’t spot myself. Um, but a lot of can do is help these people who are legit, who are really good at what they do, um, and help them change more lives. Um, and so I think that’s what I like what I do now, because I played a bigger scale and help these people at a bigger scale. And, um, so I think so far, and also I just geek out on this whole thing. It’s funny because, um, how I got started with personal development and business and the whole all whole place, because I used to be very socially anxious. Uh, I was actually depressed about to end my life, take my life. And I came across these dating coaches on YouTube. They changed my life and what I learned on the human psychology and the communication skills and interacting with women and people in person, I realized that a lot of that could be applied into the conversations, specifically messenger conversations you’re having with potential clients. And so that part to me is pretty cool. So like I said, it’s not like, you know, I wake up out of my bed every day. Uh, like Tony Robbins, like, you know, all that. Um, I love Tony, but, uh, that’s not what I do, but I do geek out on it and, uh, it’s pretty fun. Hm.
So you’re saying that at this stage in your life now you’re basically enjoying what you’re doing.
Yeah. It’s um, yeah, I’d say so. Hmm. I would say so. Yeah.
So I guess, you know, when you were working those 12 hour days, you know, uh, doing outreach every single day, trying to force it versus now, like what’s different now in your process versus back then,
I mean like tactics wise, obviously I’ve, uh, improved. Right. Um, but also I think it’s funny because this year alone, like this year, I think was like my biggest breakthrough year in terms of like all areas in my life, like dating and business. And I’m so grateful for you and everyone else who have helped me along the way, but, you know, um, I’ve, this year I’ve had periods where I was working only three hours a day rest of the day. I was just like going on dates, hanging out with friends and like, it was cool. And I’ve also had like periods of my life now where like I’m working more, right. I’m not working 12 hours, but like I’m still working more. And, um, you know, working with the new clients that brought on and like really building this thing. Um, it’s funny because right now, like I don’t feel that stressed because even today, like I was working quite a bit, pretty much all day, but, um, I don’t know.
I don’t feel the stress. I don’t feel like it was forceful. So I think not about the hours you put in, I think it’s about like the place you’re coming from. Cause I was always wondering, I was having this conversation with one of my friends and I was like, no, cause it talks about effort and surrender all the time. Right. And but if you look at people at Colby, Bryan and Michael Jordan, like they worked a lot of hours, so I don’t get it. It doesn’t that kind of contradict, like they’re putting a lot of effort, but they succeeded what happened. And then I kind of realized like, well maybe it’s an alignment thing where if they feel aligned, I remember Coby talking about an interview, oh, he’s still one of my childhood heroes Coby talking about, um, you know, I’d rather be waking up at three in the morning, go to the gym, it attracts it, the come back to the, uh, courts, shoot more shots, do that all day than anything else. And they love that. They love the game. Right. And so I think that’s the thing because now I feel more aligned with what I do and I love the process more. And that allows me to not burn out at least for now. Right. Whereas if I did something I really hated, right. Even if that was for like three hours a day, I would actually mentally feel more burnt out doing that than working more, doing something you feel aligned with, if that makes sense.
Got it. So that’s obviously a huge shift that happened from where you were back in August of 2020. So I guess what did you kind of take away from the program that helped you get more lined, helped you understand, you know, overcome that binge eating and gain more? Self-awareness I’m very curious to know that.
I think, um, there are a few things, um, if I were to break it down, I think the, one of the biggest thing was obviously surrendering. And you talk about the concept of knowing your sweet spots, right. Effort and surrender, knowing your sweet spot. I think that was the biggest thing because there is no specific answers. I kind of like riding a bike, like how to teach someone to ride a bike. So it’s like, you can’t tell them to be like turned five degrees still left. Like persons got to go on the bike. And so for me, I think it was great because you get to treat life like a video game where you get to see these quote-unquote challenges or problems as a quote-unquote test. Right. I think one of the favorite sayings I got from you was that, uh, just pass the test and it’ll manifest.
And that was really life changing for me. Um, just because like this year in the, in the past year, like, you know, live life and business, it’s not all sunshine and rainbows. Like things break all the time and um, in business, in your dating life when you’re friends with everything. Right. And so what I realized was that, well, you can’t avoid having, you know, non-ideal situations, but you can’t be like, you know, there’s a blessing in disguise. I think that was also a big concept. Seeing that, you know, in the program to you talk about the Adventist method, I know I’m throwing a lot of these terms out people all at once, but you know, always seeing that whatever happens, like, okay, there’s gotta be like, like a blessing in disguise. It’s got to work at the end. Usually if you change your perspectives that way, uh, at least for me so far, it always turned out to be advantageous, um, like would with most things.
Uh, and so yeah, uh, understanding that like everything that happens is a blessing in disguise. Second thing is surrendering and also the, the letting go concept. I remember telling you before enrolling into the program. Cause I read the book by David Hawkins. I was like that I read the book, but like I don’t really get it. Like it didn’t really help. Um, so I think that’s what really helps having a mentor really, um, helping you understand those concepts and you give examples and things like that. And also in the Q and a call, I, uh, always drill you with like 5,000 questions. I would say that. Yeah. Uh, you’re welcome. But, uh, those were, um, that really helped a lot. Like, so like when I read the book, I don’t really get it. Uh, once you kind of like help understand the concept of the program and the coaching sessions, um, I was slowly able to start to like observe my emotions or the emotions that I feel, uh, instead of being swallowed by, it always say, I’m not perfect right now, but a lot better now.
And so whenever those emotions pop up, I’m not distracted. Let’s just say, you know, um, you know, a client texts, you say out, they want a refund. Right. I would’ve been like, why, why, why? Right. Um, but it’s just like going back to the concept first, observing the emotions, uh, understanding that, okay, like embrace it. Instead of before, what I’ll try to do is I take out my phone and try to scroll through and try to distract myself or something like that and repress it and suppress it later. It explodes. But now it’s like, I sit there, I feel the emotions, let it be there, let it dissipate. And then after that, you know, seeing it as a blessing in disguise, you know, like maybe there’s a reason why this happens, you know, I may not see now I may see it now. It doesn’t matter.
Um, it’s all gonna work out. Life always goes my way. And so understanding those and whenever, you know, I hit that wall of putting it too much effort, just surrendering, uh, taking a day off. Uh, I did the very recently where I was like really burnt out and that actually gave me an opportunity, uh, to reevaluate my business and sell higher priced packages. And so, like I said, going back to the blessing in disguise, like everything is a blessing in disguise. And so those concepts like there’s a lot, but I think those are like the key ones that, um, that I really took away. That was really like a really transformative,
Very interesting, because I think that’s a lot of like what most of our successful clients do. They start to process their feelings much healthier in a much healthier way. Right. And sometimes I fall into this trap of, oh, just watch TV, you know, whenever you’re feeling something, try to escape it by watching TV, by binge eating or doing like scrolling through your Instagram or your Facebook feed incessantly. But if you just sit with it, even though it’s painful at first kinda like stubbing your toe and you fully feel it over time, it dissipates and you get to a more emptiest state where you can actually repurpose revise it and look at it as a blessing in disguise. But in the moment, if you try to convince yourself like, no, no, no, no, this is a blessing in disguise without dealing with what’s coming up, then it never works.
Right. Then you just end up resisting it and suppressing it even more. So this is, uh, something that I like to call except. And redirect you accept, you sit with it, you let it run its course. And then you re it to what you want instead, what you’d like to see instead. And in that way, you know, your life actually unfolds that way. So it’s, it’s really awesome that, uh, you know, you’ve taken that away and it’s also a massive confirmation for me looking at that. But I guess in terms of your identity, you know, uh, how do you see yourself as a different Brian right now? Because I see you completely differently. I don’t know if you see yourself and how differently you see yourself versus who you were back then.
Yeah, it’s funny because I was talking to a buddy about this today as well. Um, and yeah, like for me, cause I see myself all the time. Right. Uh, for me it’s just like, I don’t really see the change. That’s kind of like, like when you kind of gain weight or lose weight, you don’t really see it, but like other people see it. Yeah. But uh, people tell me that all the time. Right. It’s like, um, I guess the way it’s funny, because in the self-mastery guide, which you provide in the program, I remember like we kind of sculpt our new identity. Right. And we write those down and uh, a lot of things like I look back and my old self-mastery got and like, man, like a lot of things actually, captain, like I become that person. Um, same thing with a lot of the goals are set.
So it it’s kinda crazy. But I think that’s the biggest thing because I keep learning. Right. Because I, a lot of it’s subconscious, meaning that like you talk about the concept of internal ceiling and internal floor, meaning that, you know, like how we view herself, her self image is like, oh, like I’m worth, you know, making five cam on for 10 cameras. Right? And like, when you make more than that, now you fi somehow find a way to, self-sabotage somehow find a way to spend more money or use that money like somehow. And when you go below it, you somehow find a way to get back up, but your work more, or like book more sales calls or whatever it may be. And so I think my internal ceiling was quite low. My, how I viewed myself and a lot of subconscious, we think we know, but that is the dangerous part about the subconscious, right?
Like, uh, we think we know, but the reality is we don’t. Right. And so I didn’t know this, but until recently I just thought, because in my business, what I was helping people with was, you know, I was helping clients that are about like three and six, six cam off. And that was my identity. I didn’t even know this until very recently, like last or something like that. And, uh, it was incredible. I was able to help, you know, people from like three, six cam with some barely making ends meet, get to six figures. Multi-six figures. It was incredible. I’m grateful for that. But also I was settling because that was my self image. I didn’t know. But subconsciously I was like, okay, like I can only help people. They were like less experienced than me in business. Cause it was safer. Um, it kept me safe.
It was a protective mechanism. I didn’t know it, but like I told you, like when I burnt out last month, when I took the day off, when I reevaluated, I was able to process that. So that’s the power of surrendering. But when I realized that I was like, man, so I scrapped everything in my business. And then I, uh, you know, you know, I reach out to, uh, you know, bigger companies, um, put out a new offer and then, um, it’s, it’s an honor. Uh, it’s awesome that at first it’s scary. Um, even, you know, being in person development for like five years, I thought, I, I didn’t have no problem with that fear, that imposter syndrome. Um, I think it always pops up, uh, I’ve mentors for, I like seven multi seven figures. They’re telling me the same thing where like imposter syndrome pops up at like every revenue level and, um, bass, what I that’s, why it was happening.
But eventually as I worked with this constant, as I speak with his clients more who are already generating a lot of revenue in their companies, um, when you see confirmation, right. That was also biggest thing I took away from the program was that affirmations themselves. It’s good to get started, but it’s not really long lasting because it’s kind of like an empty extra, it’s just like, oh, I am worthy of the, you know, uh, 10 K clients. But, um, it’s kind of like an eggshell where like, if you get dropped to the floor, it cracks open into a million pieces. Right. And what really helps you cement those affirmations. And actually you don’t have to convince yourself, but you just believe, and you just are all those confirmations. And so when I saw proof of people signing up with me and when I saw proof of people telling me, you know, people, a bigger company, uh, business owners telling me, well, you’re the expert, Brian. So what do we do from here? When I saw that, um, when I got those confirmation, this is like your identity kind of levels up, I guess. And so I think that’s what really helps for people watching. But yeah, long story short, the internal ceiling has increased. Uh, you know, obviously I’ll probably hit the ceiling again, but that’s good because it gives me an opportunity to go in further. So it’s a, it’s a never ending process. It’s a beautiful journey.
Very interesting. So the process you’re describing is essentially like coordination. Like you move one, step, two steps, you take a step forward and you see, you look at the terrain and then you get accustomed to it. And then you look for confirmation of what you intended to be. And then you take, use that to take two more steps forward and then like this, you just keep progressing more and more and consolidating this identity. You can’t jump from like, you know, being in middle school to go into a PhD, you go from middle school to high school, to college, to PhD, right. So let’s say, it says it’s all a progressive journey. So it’s a very, very interesting that you described that. Um, let’s go back to that dating life aspect. I’m actually very curious to know, how has your, how has you becoming a different person, not just affected your business and your revenue and, you know, being more fulfilled, being able to work the hours you like, but how has it affected your relationships, whether this be romantic ones or even, you know, uh, familial relationships.
Yeah. So I think what I, what I always try to do when I, you know, share my process and my journey is that I want to be as transparent and vulnerable as possible because not that many people talk about that because it’s uncomfortable. I get it. But I think it gives people a lot of inspiration and, um, a lot of insight. So not only was I having a dry spell in my business before enrollment really mastered, I was having a dry spell and like all areas of my life, um, health spirituality, and also dating. So in terms of my dating life, um, I hadn’t had sex in three years, three years. I think it was more than three years, like 40 years.
I actually love how vulnerable you are with that. Like I was actually going to tell you, like, whenever you post, I see that you are like open to talking about that. I’ll be like, oh my God, like, did he just say that? And other people are like, oh my God, did he just say it, but actually really respect your ability to like openly share this stuff because it just shows a lot of emotional maturity.
Yeah. I appreciate you. And um, yeah, it is quite tough with the talk on society, I think, but that was the, and not that many people talk about, especially from the business space. Right. And, um, but that was a situation I was going through. And I was like at the time, so humiliated, like so embarrassed to talk about. I told no one about it. And I was even afraid to reach out to, you know, I, at the time, like I have, I started generating some revenue, had some money saved up. Right. So I was like, I was always thinking like always before starting my business, I knew that. And then once I started making some money, I was going to hire a dating coach because I was going through that Riceville. Um, not only because, you know, I wasn’t having sex, uh, physical pleasure, but also, uh, if any guys watching this, there’s something different about having this, like a females around you, like the feminine energy. Um, it’s kinda hard to describe, but just like you just more a piece it’s like the energy is different, especially
Because it brings life. It brings life to you. You know, like when I, when I noticed I’m at home and my wife has a way, it just it’s like, life is like dry. It’s just dry. You know, it’s lacking. Life is lacking life. That’s how I feel like the feminine touch. It brings like something, when it combines with the masculine then creation or like harmony happens
100%. And I mean, this, my son, we went to a lot of people and like, I used to believe that too. But like, as I get more learning about these world energy thing, like he’s a masculine energy is like very like, go, go go is a very like penetrative penetrate. Um, especially me because I was a military like bull mess of action. Uh, so I was more tense, but what, having women around me, like going to these dates and having female friends, what that allowed me to do was the fact that like, it helped me calm down for, for God’s sake. Like it helped me calm down because, uh, women, uh, most women usually have like a zero, like welcoming, very like, uh, peaceful, I’ll calm energy. And, uh, that really helped a lot. So what I knew was prior to that, obviously I was like very like tense.
I remember like one of my buddies telling me, you’re like, dude, you just need to get late, man. When you can do something, I was like, maybe, but I was afraid to, like, I had some options, like what dating coach I was going to hire, but I didn’t because I had ego. Cause I was like, oh, on the sales call, they’re probably gonna ask me like, how many dates I’m going on? And like on the last month, six I’m like, oh, I feel kind of embarrassed. And then later at that moment, I was like, why ain’t nobody got time for that? You know, we all going to die. So I reached out to one person a hand them five grand, uh, paid in full, I paid in full like a good boy with no objections. Um, and then enrolled into this program and then, um, incredible, um, very, very great coach named Danny Kim and, uh, he’s he’s to help me with my dating life.
And um, then I was going on one point going to like three to five dates with different women a week. Um, and, um, you know, sort of having sex again. And it felt incredible, not just as a physical sense, like I mentioned, but also the fact that like, I was also able to, you know, take these girls on like these fun, basic newsman parks or, you know, take them to the cool cafes, like secret restaurants. And like, uh, I remember taking this one girl to the, by the river. We’re just having like pizza by the river. Um, and you know, we see the sunset and we walk around and she telling me at the end of the day telling me that, and that was the best date I’ve ever been on. Thank you so much. And things like that, the fact that I was able to, like, not only obviously like, you know, have physical pleasure, but also that I was able to give, create great experiences to these women.
That was something, another identity that, uh, I kind of like leveled up and transcended, right. The fact that like, you know, um, the, the self-image and identity I’ve become before I was like, I’m like, I subconsciously, I, I think I try to tell myself and affirmed myself that I’m a confident person, but like when you have these confirmations, right. It actually solidifies and consolidates, like you say, and I, it actually consolidate and, you know, women were actually telling me that I’m attractive at first. I was like, well, you think I’m attractive? Like really? Um, I wouldn’t really say that, but like in my mind I would kind of be like, well, I was kind of like caught off guard. Um, it’s almost surprising to you that someone would think you’re attractive. Exactly, exactly. And I’m an in person too, and that’s just from my photos or whatever. And I was like, huh, interesting. I didn’t know that, but later it becomes normal too, because now that becomes your identity of like, you are an attractive man. You are a man who gives women incredible experiences. Um, and so yeah, in terms of dating, um, those things happened. It was incredible.
That is awesome. So when I look back at the sexless times and the revenue, less times, what I see is scarcity, and what I see is you viewing yourself as someone who’s not deserving of all of those. And what I really see is just someone who’s been excessively harsh on himself, just putting excessive pressure on himself because he doesn’t feel that he’s good enough. So I kind of want to ask you, where do you think that stemmed from, you know, where do you think that kind of conditioning was it from the military or because it’s a, it’s a habit, it’s a, it’s a conditioned way of thinking and viewing yourself. It might be a voice from a parent or a voice from our teachers when we were younger. Where do you think it stemmed from?
Very great question. And what I come to realize these days is that a lot of those quote unquote limiting beliefs, you know, the subconscious self-image that we have, like, what we think is possible, I think is not possible or our perspectives in life. What I realized a lot of comes down from my childhood and my toddler background is that so Asian parents, um, and, uh, if anyone knows anything about Asian parents, uh, you gotta be perfect. And every single thing, you gotta be
Perfect. That being nothing is ever good enough. No,
Never. Right. And so I think that was, I think that was, um, not just my parents obviously, and they did their best. They do. I don’t blame them at all. Um, but also like my, uh, you know, my school teachers, my friends, especially South Korea, um, me and South Korea actually like we, we have one of the world’s highest suicide rate just because, and a lot of them coming from, um, high schoolers when they didn’t. So we have this once a year, we have like a, kind of like an sat exam. It’s a college entrance exam. And we have the once a year, uh, society’s narrative, what society tells people and from the news from teachers, whatever is that, uh, if you don’t get, so there’s like three universities, uh, in my country that are kind of like the Harvards, the Yales and the, the MITs. So if you don’t get into one of the top three schools, uh, you basically have no future and you won’t get a good job, so you won’t get a, you know, get to marry a good, good woman and you’ll get to have a family.
So that’s the narrative. The society is putting into these kids. And so when they don’t get the grade they wanted from the exam, unfortunately every year, um, students in South Korea, these kids there’s like 17, 18, uh, ending don’t last because they literally think their life is over. And so, because that’s kind of the narrative, um, that I’ve been surrounded myself, if that would be my guess, obviously a lot of it’s subconscious, but like the fact that like, you know, everything needs to be perfect or else you’re a failure. Right. And I think that was why I was so harsh on myself. Um, you know, uh, and maybe, you know, that, you know, uh, I think Tony Robins said this, how are you doing? One thing is how you do everything because there are things bleed into different areas of your life. Right? So it bleed it into how I do business. I bleed into my dating life, it bleed into everything. And so I think there’ll be my guess. Yeah.
I think that’s a pretty good guess. I mean, we never know where anything comes from because memory is so fallible. Right. But, um, yeah. Do you remember the module and pendulums and the program?
Yeah. There, yeah. Yeah.
It’s these pendulums that we fall in pre to
Yeah. 100% social conditioning, social biggest one. Yeah, exactly. Yup.
Yeah. But I guess it’s interesting to see how you went from that place of scarcity to this place of abundance, where you’re seeing flow happen in your business, seeing flow, you know, life coming into it, in any, in your dating and all of these other areas of your life. How about, yeah. I want to hear about the Europe story, because I remember on the call that you, uh, we did the consultation, the sales call, you mentioned one of your biggest goals was in one year from now in July, by July of 2021, you wanted to be traveling in Europe and you turned out, you know, it actually happened in June a month earlier. Yeah. Yeah. What was the reasoning behind that goal? And, uh, you know, how did that come about?
Uh, I’m getting goosebumps, like almost like, I don’t know why I’m getting emotional. Like, I’m almost like getting like tear up because yeah. I just want us to like, thank you so much positive because on the call, it seemed like a pipe dream. Everything seemed like a pipe from everything I told you. Right. I dunno what my revenue goal was. I think I told you like 10 K, 20 K a month, whatever, maybe. Um, and then I think I initially told you, like, I want to be living in London the year, like London really. I’m just like, well, every, anywhere in Europe, I want to go and I’m writing down on myself, master guide to, um, reading the thing, uh, near every morning and every night almost like skipped some here and there, but I’ll look at that. I still look at that and, you know, it’s so crazy because, um, I said I was going to do it and actually happened, you know?
And the reason for being, wanting to be in Europe, like I’ve always wanted to go. Um, I’ve lived in America for a few years when I was younger, but like, I’ve never been to Europe and I’ll see all my friends, you know, like backpacking through Europe and like having these cool stories and like these European monuments in cool. Um, I love white women. And so Europe’s, uh, amazing for that. And I don’t know how though, because I’m just like, okay, first of all, I have no money. Second. The whole situation in the world happened. Right. So I’m just like, I don’t know if they’re going to let me in and all these things. I’m like, I don’t know. I don’t know if it’s going to happen, but I told you last year that I would go, okay, I’ll be in, um, I’m in Europe by, uh, July 20, 21.
Right. You’re like, cool, man. That was a cool one. I was like, I’m just like, I don’t know, man, that seems like a pipe dream. I just like pulled it out of my hat. Um, I don’t know if it’s gonna happen. Somehow. It happened by June. I was actual in Poland. Um, and Europe, I still remember my feet bouncing off the streets of Warsaw Poland, and I could not believe it. I’m just like, wow. I’m um, it’s like, it’s a simulation, it’s a simulation. This is no way, no way. And I’ve had incredible, like I was so great if I’m having incredible experiences meeting. Um, I love, uh, Polish women. They’re incredible. Um, their mindset is in the right place. They’re amazing. Um, and then I went to Spain and then Spain wound up happening was, I’m just like, you know what? I was in Barcelona, which is like a beach city.
I’ll see all these like boats and yachts. I was like, oh cool. I’m going to go on a yacht. And my buddy was next to me and just like, okay, he’s kind of laughing at me because he thought I was joking. He was like, okay. Um, cool. Two days later I was on a yachts. Uh, I don’t know how I, when I said I was gonna go on a yacht, he’s like, how man, I’m just like, you, you got money for that. Like yachts cost. I was like, I don’t know how I’m going to be on it. I’ll somehow on a yacht two days later, two days later.
I think I remember that picture is that you’re the guy
I’m going to try to include it in this, in the edit. I can
Put it up and just those things, oh, I remember still in Korea or in Korea too early this year in April. I was like, you know what, but end of this month and that, I think my three-year dry spell is still going on. So I didn’t, I still hadn’t had sex in like three, three years. Right. I’m like, you know what, but it ended this month in April, um, I’m going to break my dry spell. I’m going to have a sexual woman and bad happened too. So all like, there’s like, I have like two slides of this and myself master guide and a PowerPoint slide or like all, like, I call it a manifestation book, like all the things I’ve manifested. And it’s just so insane how, like, I’m just, like I said, I was going to do it and it actually happened. And so I used to this law of attraction and manifestation. I was like, get out of my face. Like this is so like fluffy. Woo.
You were the biggest skeptic. I remember that. And I’m also how this happened. Like how you went complete, like 180.
Yeah. On the consultation too. I was like, quasi, I don’t know how all this works, man. Like, I don’t know about all this. And then, you know, until you, you don’t, you see for your own eyes, it’s kinda hard to believe it. I get it. Um, and it’s still kind of weird how all of this worked. Um, but I think that’s when unwavering faith comes into play, um, which is another concept that you talk about in the program, which is just like having the intention and you don’t know how it’s going to happen, but you just know, not even, you’re not, you’re not even trying to convince yourself, but like deep in your soul from your heart, you know, it’s going to happen. You just made it,
You made a decision it’s going to happen. You don’t care how, or when it happens, you just made the decision that, you know, it’s going to happen.
Yeah. And then you somehow figure out the missing, like you talk about the concept. I was like, you know, like the rights answers come to you, the right tactics come through the right mentors, come to you. That’s kind of what happens. Like the it’s almost like, you know, if anyone’s ever seen an X-Men movie, there’s a villain called a Magneto who moves like these metal pieces from the air. That’s kind of how it feels like we’re like, these things kind of come to you, you villain and these things come to you. And, uh, that’s kinda how things manifest and things happen. So some things aren’t logical explainable, um, wish I could was science. I mean, there’s quantum physics behind it obviously, but like it’s, um, it’s, it’s awesome. Uh, it’s absolutely awesome.
I mean, guys, if you’re watching this, you know, this is literally a Testament of someone who was the biggest skeptic and the most closed off there’s someone who just wanted to give things a try, because you know, this is what happens when you get pinned into a corner and you have no other options. You just give it a try and you really like you give it the hope that the unwavering faith, you make the decision that somehow it’s going to happen and you just be open to receiving whatever’s coming your way. And most of the times in our life, when we were pinned in that corner and we have no choice, that’s when we become open. And when you become open to receiving you, you receive, you know, somehow one way or another, it does happen. And we’ve literally seen this in, in your scenario, man. Um, I guess just some parting thoughts. What’s next for Brian? What’s what’s next for this 2.0 3.0 4.0. Version of Brian. Where’s he moving next?
Great question. I mean like physically wise, um, I’m in Korea now and food’s amazing here, but winter time, probably either somewhere warmer Southeast Asia or Cape town, South Africa in terms of, you know, goals and vision, you know, um, keep loving up, um, keep helping bigger companies, um, help them, uh, change more lives and you know, live life, you know, it’s been incredible. I’ve actually been sharing your videos with some of my other friends who know nothing about this. And, uh, they, you know, they’re kind of like me, right? They’re kind of like skeptics. They’re like, yeah, but what’s the science behind it. What’s the logic behind it. But, um, later they’re like, they see my like my life. And they’re like, how does, like, they look at my life too, like all these things that happen. They’re like, that makes no sense. So they start to believe it more. So they’ve been watching your videos more. Um, so, you know, keep sharing the good word and, um, you know, keep making the world a better place and, uh, eating good food with good people, uh, living the good life.
Amazing man. So I guess some parting thoughts from you, you know, if you were to speak to someone who was in that exact same position as you were in August of 2020, um, what would you say to someone who’s on the fence about joining?
Hmm. So do you, I know it makes no sense. It makes no sense right now, but, uh, while there’s choices, do you, have you tried the choruses, you tried the programs and you tried the massive action and you try all of it. It seems like something’s missing. And, um, maybe just maybe a time to try something, a little different, a ton to try something, a little different. Um, but something has also proven as well, you know, and it may be scary now. Uh, very scary. It’s not these decisions, obviously not always easy, but you know, with these a leap of faith, um, when you have that on waving face on the things will work out and you will find a way to work out then, um, something good might come out of it. Worst case scenario, you learn a lesson and then a lifestyle goes on. So dear shop, why not? Why not?
Hi, Brian, thank you so much for coming and doing this interview. I’m going to insert your socials down in the description box below in the pin comments too. Um, if you guys wanted to check Brian out, go ahead and do so. Uh, but yeah. Thank you so much for doing this till next time. Peace.
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