In today’s video I want to share with you Kevaughn’s story.
Kevaughn joined us around 5 months ago.
Back then he was working 80+ hours a week at a construction job that he didn’t enjoy; he sold his time for money only to be able to cover his bills.
He had a business on the side that he couldn’t fully focus on, because most of his time was engulfed in his 12 hour/day job, but mostly because of his internal world: he was always stuck in a loop of moving one step forward and two steps backward.
This changed very quickly. Last month, Kevaughn quit and went all in his business, and now its generating him 5k/m, which is previously what he used to earn from his job.
Here’s what we discuss:
– What life was like before
– Juggling entrepreneurship and a full time job
– The “Immigrant” mindset and how that affected him
– Lightening the dense feeling: how clarity changed Kevaughn’s trajectory
– The key to succeeding at any area: detachment
– Being fully present to the moment, no matter what you’re going through
– The “Core Emotional Driver” and how it changed Kevaughn’s life
– Kevaughn’s secret source of motivation + what keeps him going
– Kevaughn’s advice to those who feel hopeless & stuck
Hope this was helpful!
Want results like Kevaughn? Apply here to see if we can help
All right guys, welcome to this brand new interview today. We have Kayvon Bradford Kayvon joined us. I think it was six, seven months ago. I’m not a hundred percent sure. Yeah. So around six, seven months ago, I think when you started off, I remember you were in a full-time job working 7:00 AM to 3:00 PM. So it was it construction.
It was more like 5:00 AM. So, um, to 7:00 PM. 5:00 AM to 7:00 PM. Yeah. Five to seven. That’s the usual construction, um, construction. Okay. Okay.
So five to seven dude. That’s like 14 hours a day,
Wake up at four and we start work at like seven and then seven to seven.
Got it. So basically our shifts,
We’re basically talking about emotions.
So you went from working at 5:00 AM to 7:00 PM. Job that basically consume more than half of your life to quitting that going all in on the business that you already had at that time. Um, and now consistently generating what over five K a month from it,
Um, like cash collected 4.8, um, to be exact, but roughly 5k, it sounds more pretty, but, um, and a concrete number is 4.8. Okay. Okay. Got it. And
I guess I want to know like, w w when you came across my stuff, cause you just mentioned to me before we even started the recording, uh, that you watched one video, you watched one video, not even
One. It was like half of one, it was half of the video. And I was like, ah, it’s, it’s a, no-brainer already, um, he’s already, it’s on a similar wavelength, um, in a similar content. And I was already on digesting the spirituality with, um, essentially, you know, self-help and et cetera, et cetera. And I was like, all right, perfect. Um, you know, this is a course that I’ve been looking for, um, because you know, throughout this space, you know, I haven’t really stumbled across, you know, sort of content that resonates with what I’m looking to do, which is to build that out a little character that effortlessly, um, you know, accomplishes the goal I’m looking to accomplish. Um, you know, one of my favorite quotes is you don’t want that, or it’s not really a quote, well, I’m, I’m going to paraphrase it. It’s essentially where, you know, you can either choose to be successful or become successful and then suffer from that success. Um, and you know, I’ll, I’m going to consciously, um, choose my successor and, you know, become sexy, successful intentionally. Um, so I don’t suffer from, uh, you know, just stumbling into got
It. Totally, man. Yeah. I remember, I remember that when we, I think, I don’t know which week I mentioned that in, but it was like, you can either choose success consciously or become successful unconsciously and as a result, suffer your success. Right. I think I remember I heard that from south group, but it’s so accurate.
I believe it’s week one. Um, I’m actually, this is actually my second day of the course, I believe it’s week one, video two. Mm mm.
So given what I want to know is, cause we talked about a couple of things before I even started this recording, but what I really want to know is why reality Marshall, like why did you come into a personal development program? Where were you at in the journey of entrepreneurship before you joined and what was like the motivation? I know you described it a little bit briefly, but you know, it would be powerful to know some of the details around it too.
Well, sort of the motivation, um, for entrepreneurship is, you know, being an immigrant, that’s sort of the mindset of having an outside of mindset, um, and being in the U S that’s, um, you know, sort of the mindset that I carry through sort of the underdog, um, mindset you could say of, you know, essentially just, you know, w what’s having your immigrant parents, you know, it’s, it’s essentially just hard work, um, rules, right? So essentially, you know, my goal with entrepreneurs entrepreneurship is to, you know, work hard and smart. Um, so not only have a really amazing business, also works more at it, so no more, you know, 12 hour shifts of, um, of, you know, just essentially just eliminating my time, but obviously, you know, still taking the account off hard work. Um, but yeah, with entrepreneurship, it essentially just comes from the fact that, you know, where I’m originally from Jamaica and, you know, people there, um, you know, honestly I had a beautiful childhood, I don’t really consider myself being poor in a sense, because I’ve had a rich childhood, um, you know, grew up on a farm with, you know, with livestock and, you know, et cetera, et cetera, with the big family, a big loving family.
Um, so to me that really wasn’t poor. I actually had an amazing childhood. Then we came to the USN, you know, I’ve been in and out of private school. So I essentially had, you know, essentially of essentially, you know, what life can offer, but it was always being taken from me. Um, so as I was in and out of, of, um, private school, so I saw like the quote unquote, great life, and then, you know, um, being thrown into public school, um, again, which, you know, there’s nothing wrong with public schools, but, you know, there’s a noticeable difference between that. So essentially I was always been in between, you know, sort of what I could have and you know, what side he’s given me and I’ll always, you know, wanted to pursue, you know, the best of the best, um, to really enter your question of, you know, what I’m pursuing entrepreneurship is essentially this is life, you know, um, and I choose to be the best version of myself to get back to our human society and our species as a whole to move us forward.
Because, you know, with one person doing with one person doing well, you know, it overall helps our whole society, um, which is another quote that I love, you know, seeing someone do bad, it really, it’s not gonna benefit me in any sort of way. Um, and that’s something that I really internalized, um, with seniors, you know, winds up people doing six and seven figures per month. That’s something I really had to internalize. I, you know, they’re not really a competition, you know, when they’re doing well, you know, that’s something that I want to celebrate and that’s something we do celebrate. Um, but yet just pursuing excellence, um, to answer your question, I know went on a little bit of a tangent, but, um, yeah,
No, no, no, no, that was, that’s helpful for me too. So I guess going back to it, I kind of wanted to ask as well, uh, what was that biggest problem you were struggling with? You know, cause I remember you did have your business up and running, but I don’t think it was that it wasn’t as consistent as you would like it to be. So, you know, give us a brief overview of what your business is and you know, what, what was the biggest thing you were struggling with before joining reality mastery?
Very question. The biggest thing I was struggling with, what was it more so business wise, it was more so personalized because with anything, um, you know, it’s 80% new than 20% of the thing you’re pursuing or there’s business fitness, um, or overall spiritual or, you know, just growth in general. Um, so yeah, it was more of a mindset thing of really just gaining clarity and just releasing the heavy, dense feeling that comes with anything really, um, any sort of growth and that sort of what I’ve gained from your caution on when, when I’m looking to gain more clarity on is essentially just lightening that dense, heavy fill-in. Um, and you know, the first time that your coach, um, of course allowed me to do that, it allowed me to implement the systems with ease, um, you know, just doing my daily, um, you know, tasks and targets and hit the move with ease and clarity.
Um, and also, you know, one thing, um, that loved about your courses, you know, essentially helping me to detach from the process process within itself because, you know, when I go to the gym, I’m not fixating on, you know, having big arms being, you know, the swole Scott in a gym, um, or just there’s walking out with a six-pack, um, you know, after I’m a 16 now I, you know, I I’m in and out of the gym, but, um, but yeah, dude, I’m, you know, always bringing it back to that. Um, as in, I’m not looking at that end goal, I’m just going through the process and actually enjoying the workouts. And I sort of take that philosophy from working out and implement into business. So when I’m doing my copy, um, for my inbound, um, to try my clients, because we worked with him for him in 40 e-commerce on brands, that’s doing, you know, multi six or seven figures per month and we essentially helped them to scale.
Right. Um, but yeah, when I’m looking to do, um, our, our inbound method, um, to write my copies, I don’t think, you know, what’s the next client assignment essentially just do out of a pure essence of, you know, perfecting my craft of writing copy, um, as well as, you know, giving back to the community and et cetera. So essentially take that philosophy of, you know, just attaching from the process as you’ve mentioned within of course. Um, and yet that’s, that’s has really, really helped me with, you know, before and after, um, with the course itself now to further answer your question, um, you know, I was struggling with, you know, just really just seeing clearly what I need to do within the business itself. I was too much into it, sort of like being in the forest and, you know, just get lost in it. So I essentially was able to take a bird’s eye view of things address when, what needs to be addressed to move the business forward in a most quick, efficient manner possible and do that. Exactly.
Okay. So an interesting thing you mentioned was you mentioned that dense feeling and getting clearer, and as you got clearer, that dense feeling lightened. So before joining the program, I guess, what was that dense feeling? How would you describe it?
I would just, rather than filling out, as I mentioned, it’s like being lost in a forest, right. I don’t know exactly how it, how the quote goes, but, um, if you’re looking into the forest, like if you look at the forest, you know, you see a forest, then if you get closer and you start to see the leaves, the branches, and then you get lost in it. I mean, essentially one of, you know, actually have your own, the post-its stuck up all over on this room, but essentially one of my favorites, um, one of my favorites, um, quote from the courses, you know, when life gets too heavy, you got to just remember that it’s an, a magnet, a magnet magnificent game. Um, and yeah, you know, that’s one, um, sort of philosophy that has allowed, has helped me to lighten the load and remove that dense feeling because, you know, like you’re just a beautiful game that we play and we get to choose a character that, um, that, that we are more, um, and that’s something that, um, that’s something that I did in the past before, um, you know, chose a character that was totally detrimental to my success and overall wellbeing and et cetera, and et cetera.
Um, so I know firsthand, you know, um, that, you know, when we intentionally choose what character want to be, you know, it’s inevitably going to happen. Um, you know, you can choose, you know, to be this, you know, charismatic this suave guy that, you know, that gives back to society or you can, you know, be that dark character, the villain. So to say, um, and now you get a choice, um, and whichever choice you choose, that’s a choice that you’re gonna never really be get. And that’s what you’re going to read, um, from your character. Totally.
What’s interesting is when I look at your posts in the group, I can see that your focus goes from the external results and like what’s happening to the character and making the character better and better every single day. I can literally see elements of that, that you’re mentioning. And this is what we see with the most successful clients. They stopped looking at, what can I get? What can I get? And their focus becomes, okay, who can I be? Who can I be? And the focus becomes more intrinsic rather than extrinsic, right? You stop focusing on the externals and you look at how to present the right image to the mirror so that the mirror reflects the correct image. And I think that’s what you’ve done really effectively because like too, like a lot of people, it might not seem like a huge result of going from like a full-time career to 5k a month because you know, I’ve posted testimonials what people have gone to like 200, 300, 400 K a month, but what’s huge here is.
And a lot of people won’t be able to see is you went from a full-time career where you were working 14, 12 to 14 hours a day, starting a business up when you were drained, you, your job is literally draining you from 5:00 AM to 7:00 PM every single day. That’s, that’s tough. That’s really difficult because at the end of the day, you only have very little energy left in order to put it on your business. So that’s what I’m really curious to know. Like, how did you manage working a full-time job while at the same time, getting this business, that what are the same time having the motivation to have to have even the discipline to work on your business? What in the program really helped you do that to get to that consistent level? Cause I think the biggest thing for you was before joining the consistency was an issue, you know, you would do it, but then you wouldn’t be able to do it, which is normal, right. Which is what we see, but what really helped you overcome that to get the consistency ticket, the discipline, to stay motivated?
That’s another amazing question. Um, I felt it’s from the course, it’s where you, uh, I forget the exact analogy that you use. It’s sort of having a carrot and the stick I believe. Um, and a stick to poke me on forward was the job itself, because you know, it’s to, to give you a more, to give you a more, um, like detail of what the job actually details, um, you know, it’s, it’s those, it’s a construction job. Um, we do grading, so essentially drive off-road dump trucks, just like, you know, the, one of the wheels is as tall as me and I’m like five 11. Um, and essentially we will do like the dozers, the excavators and et cetera. Um, so essentially, um, you know, I hate the job as so to say, you know, it could be fun some of the time, but that’s not how I want to spend my life.
You know, as I said, it just tastes so much time out of, out of your day. Um, and one big thing that, um, that I love and enjoy from, you know, scaling my business to 5k, which is just the beginning, um, is, you know, my morning routines and when night routines, you know, wake up, wake up at 6 44, I’ve got my 15 minute walk, um, then grab my coffee, um, and sit in the garden and just start my day with gratitude. And then from there, you know, hop in my cold shower. Um, and then from there doing like a 20 minute meditation before tapping into my work, and then from there, um, you know, I do my work and then at the end of the day, either in the gym or this or the sauna, um, and then with a book and, you know, some meditation or whatever.
Um, and then, yeah, um, you know, Joe, just those little things, um, those, just those little glimpse of freedom and what this business that I’m pursuing, um, can give me, um, was, you know, motivation and it’s still motivation. Um, but yeah, to answer your question from the course of, um, you know, there’s multiple things that helped me along the journey and it wouldn’t be sure to just point out one, but one that the first thing that came to mind was that, um, sticking and carrot, um, sort of metaphor, you know, what’s poking you to move we forward, what’s, what’s that fire underneath your to, to move you forward. And for me, that was the job. Um, and yeah. Um, and then the carrot is essentially know what the business can grant me, um, you know, moving forward. Right.
So is that more like the core emotional drive of finding that, like what really drives you?
Uh, yes. That as well, the quarter marginal driver, um, you know, just say it, it’ll, it’ll essentially open some things up for you and give you some insights of what you’re actually, um, doing to move forward and, you know, what you’re actually a Y and, you know, um, that that discovered with within the course, the Y has opened, you know, um, a bit of surprised or unlocked memories, um, of why I’m actually, you know, pursuing greatness and, you know, it, it all goes back to my mother. Um, so yeah, her being an immigrant, um, it was me and my brother, we came to America, you know, and my dad’s in Jamaica. He, before that he did have his papers and et cetera. Um, but yeah, came to America. It was just me and her and my brother. So she was essentially a single mom. Right.
Um, you know, she’s getting support from my dad, but nonetheless still a single mom raising two boys. Um, and yeah. Um, you know, seeing her go through some things and the sacrifice that she’s made for, for us to put me in a position to, whereas, you know, um, I get to, you know, pursue my dreams. Right. Um, because, you know, one thing I love to tell people is that, you know, despite their situations, they’re blessed, nonetheless. Um, you know, if you, if you have a smartphone, um, nonetheless, an iPhone, um, they can figure out how to, um, how to make it in America. Right. Um, and me being, I have the whole setup. Right. Um, and yeah. Um, the core emotional driver, that’s one thing that, um, that really opens up something, some suppressing memories I’m really as open to my eyes as to why I’m actually pursuing this. Um, and why I’m actually, you know, waking up each and every single morning. Um, so yeah, that the Y as well as, um, getting concrete in a clear vision of my wife, as well as the, um, the stick and carrot, um, metaphor,
That’s really powerful, man. That’s super powerful. Um, you know, I can, I can tell that that’s a great place of power for you to, like, whenever you think about that, that’s a powerful memory, like about what your mom’s sacrifice for you thinking about, you know, how she was raising two boys so that you can live the life that you want now. Right. And now you look at it and you have, you know, you went from this job that was taking up so much of your time to now having so much freedom, and now you can choose what you can do with that time. How does that feel? You know, being able to choose, like, being able to wake up in the morning, go for a walk and get coffee and go to the gym, the sauna and choose what you want to do. How does that feel? And
If I’m being honest, it feels, it feels amazing, but it feels like the norm, because I was sort of submerge myself so much until this culture, um, you know, being a part of community, that’s doing, you know, five figures per month. Um, that’d be in this norm. Um, so yeah, it feels amazing. Um, you know, compared to what I was doing before, you know, waking up on someone else’s time and, you know, some days we don’t even know what time we’re going home. Right. He was just like, say, all right, we’ll wrap it up in 15 minutes and then that’ll be the day, um, that would just wrap up. Um, so yeah, if, you know, it feels amazing to pursue this and, you know, we’re only at 5k and, you know, by year’s end, um, the goal is 25 K, but she sets up it’s a 25 to 50 K, um, which has, you know, turned some gears in my mind as to how we’re going to actually, um, accomplish that. Um, so yeah, we have, we have the systems in place to do that. Um, so yeah, that’s essentially that target, um, is 50 K um, by year’s end,
I think you could do it, man. I think you could do it very easily before the end of the year. Like, I can tell you have the grit to be able to do that, but I guess going back to it, that transition point though, from going from working at that full-time job and juggling the business to saying, you know what, no, from this moment on what’s, I’m quitting and I’m going to go full time on the thing that I really want to do. How did that come about?
Honestly, just the way the odds, you know, um, with the job I was just doing, I’m going to say roughly around the same, um, in terms of monthly revenue. Um, but you know, I was waiting an option and the, um, sort of the leverage I could do with my business, which is to scale it, to infinite, to, to wherever I want to scale it to. Um, and I’m limited obviously with the nine to five. Um, so yeah, I just went to my eyes and it was just, you know, really just black and white as to what I needed to do moving forward. So yeah, I just took the risk. Um, you have my two week notice left with in a week. Um, so yeah, I was cool with the forms and et cetera. Um, so yeah, they understand, um, what I’m pursuing. Um, so yeah, uh, I said, it’s just where the odds between the business and the nine to five, I just made that jump and, you know, I have no qualms that your course gave me the confidence, um, to propel me, to make that decisions. Um, as well as, at the time I was reading, um, the power of now by, um, uh, I forget his name, but I believe it’s Elliot talk card or something like that. Yeah. At Carto. Um, so yeah, I was reading that, um, along with your co after finishing the course and it really just tied everything together for me. Um, and then essentially just gave me the confidence to, you know, just take the dive, um, and jumped full, fully into the arm and fell into the business.
How do you feel about that decision now?
Um, you know, I feel, I feel, I feel the same way I felt on the forehead,
Nothing you’re like now I’m sta I’m static, I’m chill, nothing. Um,
You know, I really haven’t done to that, that, um, that, that point in my business where it’s like, uh, and you know, that that’d be, I don’t think I’ll ever reach to that, that moment where I’ll just be like, ah, so yeah, it’s just a constant, you know, just steady moving forward. Um, but yeah. Um, you know, even with investing in your course, that was a risk as well. Um, because at the time I wasn’t doing for, um, footwear AK, um, so yeah, that took the rate. I took the risk on that and I’m seeing the return on investment, um, tenfold on it. Um, and I continue to see, um, returns on it. Um, being that since my second time diving into it, I’m actually on week two, I’m starting week two today. Um, so yeah, um, as I said, man, your courses is what not essentially just brought clarity to the vision, um, as to, you know, create that character because I’m thinking that, you know, 5, 10, 15, 20 years from now of who, the person that I’m creating and I’m essentially just setting the foundations, um, and just building on top of that each and every single day, because you know what I’ve learned from experiences that, you know, whoever you decide to be, that’s the person that you’re going to be.
Um, any of your courses, essentially blueprint to that. Um, so yeah, I’m, and I’m thankful for that. I’m thinking for you for you quasi, um, and what you’ve been able to give back to this community.
Oh, thank you, man. That means a lot. I mean, you know, with anything it’s just, it’s got to come to the right person at the right time, right. You can give the right tools to the wrong person and they won’t be able to know how to use it, but it’s your diligence that, you know, you put in the work you used, it diligently you persisted in your vision and the tools just became a supplement to help you just clear up the forest, cleared up the weeds in the forest. So you can find your way, but I guess, you know, you mentioned about the 50 K, but what is that longer term vision with entrepreneurship? You know, what do you want to ultimately be able to achieve?
Um, obviously you don’t build an investment portfolio, um, to give me the option to never work again. But, um, you know, entrepreneurship to me is a sport. You it’s one of the hardest sports, um, and essentially adopted that mindset. You know, I’ve already had that mindset, but I’ve adopted that from, um, and another mentor of mine. Um [inaudible] um, so since, you know, entrepreneurship is, uh, it’s a sport within itself, it’s, it’s one of the hardest sports in my opinion. Um, and yeah, I’m looking to play this game far into my eighties. Um, but as far as, you know, a longterm vision, obviously, um, we’re aiming high. Um, you know, I have no qualms that I’ll, I’ll aim and hit that ability, mark, um, B now I’m, this is what I’m pursuing at this young age. Um, I’m 21 years of age. Um, so relatively young, um, so to speak. Um, but yeah, the space that we’re in is not the norm and, you know, with, with the sufficient cash flows in with, you know, the right investments and et cetera, and et cetera, um, you know, that’s essentially, you know, what we can achieve, um, through that, but yeah, from, for a long, for, for a long time, vision is essentially, you know, just playing the game, um, for the long haul.
I love it, man. I love to hear it. Anything you would like to say any concluding remarks. So if, somewhere where in your situation where you were day one before joining the program, and they’re having second thoughts about it, they’re on the fence about it. What would you say to them
If there had been second remarks about investing with you and with the program, you know, it’s really not even about it’s about, you know, their belief in themselves and you know, how confident they are in themselves and, and produce some results. Because I love what you’ve mentioned earlier is, is like the course is essentially, um, a tool. Um, it essentially help you along the way, if you, if you use it correctly, um, you know, you’re not going to just jump to the course and you get your results, you know, it’s about really just unpacking what’s in them because there’s just massive value within it. Um, and you know, just going to throw it and one time it’s just like reading a book. Um, whereas you’re going to take out little things. That’s going to help you where you’re currently at, um, within your journey. Um, then the second time you go through it, it’s going to help you with that new, um, stage that you’re in. Um, so yeah, it’s sort of like a book, um, to, whereas, you know, you know, what’s the tell them the content and you’ve seen what’s come out of it. Um, so it’s up to you to really decide, you know, and to see how confident you are in yourself, really. And just to take that, um, take that bet on yourself to further progress on where you are within your journey.
Is that what you’d say to Keevon 1.0,
I would just say, go for it.
I love that Kayvon. Thank you so much for joining us today. This was really helpful, guys. I hope you found value in this as well. I’m going to attach coupon socials down in the comments and the description section has website is socials. Anything to help you get in touch with him and, uh, yeah, I’ll see you guys next time.
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