In today’s interview I have Ryan Mathews on. Ryan is a 20 year old online entrepreneur who has his own coaching business, where he teaches every day people to start their own ecommerce business as well as existing ecommerce business owners on how to scale.
Ryan joined us in Reality Mastery back in September 2020, when he was struggling with an extreme lack of clarity around his purpose in life. This led to him feeling stuck, procrastination, even though the business was generating $60k/m, Ryan couldn’t even muster up the will power to complete simple tasks.
Until he finally decided that he’d had enough. That’s when he took the leap and joined us in the journey to internal mastery. What happened within 9 months was nothing short of extraordinary. Ryan is now on track to having a multi million dollar business that he truly enjoys.
Here’s what we discuss:
– Ryan’s biggest limiting belief & how this caused a cognitive dissonance
– The battle between the 2 selves & how he overcame it
– The biggest lesson both Ryan & I have learned from our mentor
– Feeling guilty for not working hard & how to overcome it
– Massive action vs smart action
– The biggest key to overcoming procrastination
– Upgrading the character & achieving alignment in your intentions
– Getting attached to the fruits of your labor & failure
– How to get crystal clear on your vision
– The biggest secret to overcoming limiting beliefs & how Ryan did it
– Playing not to lose vs playing to win
Hope this was helpful!
If you want results like Ryan, lets see if we can help!
Hi guys, welcome to this brand new interview. We have Ryan Matthews here from Sherpas. Ryan runs a e-commerce coaching business, where he teaches people to create their own e-commerce businesses and correct me if I’m wrong, uh, their own e-commerce businesses from scratch. And you also teach people who have existing e-commerce businesses, how to scale it up. Right. And, uh, back when Ryan joined us, I still remember this call. We were just discussing this earlier. He was doing $60,000 a month in his business. Um, and I think last month he ended in 210 K cash.
Right. But yeah, two times
Two or nine. And you posted in the group, which I haven’t like, I haven’t like featured this in the channel or the email list, but posted in the group about how you did 170 K 190 K um, couple of months ago. And, uh, the biggest thing you mentioned was when you started off, you had a hard time doing the work, right? You had a hard time getting yourself to do the work and you kept procrastinating pushing it off. And then you went from that to enjoying and loving the work. And as a result, now you’re seeing bigger months happen. So Ryan, I’ll let you introduce yourself. If there’s anything I missed, let us know.
Yeah. I’m excited for this. This is going to be the first thing that’s out on the internet. I mean, an interview wise that I haven’t done since I’ve known since over two years, last time I did when I was 17 making 30 grand a month. So this is a little bit more of a, an update since then, but yeah, I mean, it was kind of a funny story. We were talking on Sam’s mastermind cars causing their wealth in the same mastermind. And I was talking to Sam ovens and kind of telling him the things that cause he’s talking about. And it caused to reach out to me afterwards and was like, Hey man, I think I can help you. And I was like, all right, that’s that’s here. And I remember telling you the things that I was kind of like thinking through it, it’s a really weird experience, right?
Cause I went from making nothing a couple of years ago to making a 30, 40, 50, $60,000 a month and then getting to $60,000 a month and remember getting into the office and just like doing whatever I had to do that day. And it’s like, I don’t really like do anything else. And it was a really weird place to be in because I knew I wanted to do more. I knew I wanted to help more people. I wanted to make more money, all those things, but I couldn’t bring myself 10 feet literally across the office to just do the work. It was so strange. And you were able to point out on our call, why that was happening. I was like, all right, let’s, let’s go ahead and, and do it. So since then, like the biggest change has not just been the money we’ve been making to be able to make it who really cares. It’s been really just being able to enjoy the work, which then allows me to work harder and to get to the point where we’re able to make 200 grand in a month and we’ll get to scale much further. I mean, we’ve, we’ve had six straight months of growth since December, right? So December was like 55 like that. And it was like 85 91, 1 50, 1 71 92 times like that. So we able to grow pretty big every single month. So we’ll probably finish out this year a bigger than we even are now.
That’s amazing, dude. That’s such a, that’s such a huge jump. When did you join the program? Oh, I think it was
No. Was it November or sometime quarter four last year, I think. Yeah, it was definitely Q4. I remember that. And then I remember, so it was, it was kind of interesting. We had a, I remember I had the immediate and you talk about this in your program, the like the delay, right? I don’t know if you, if you have a certain term for it, but like if you start acting in a way now that is in accordance with what the goal is going to be, there’s a delay in what and what happens, which is why a lot of people like never see the result because they do something and they don’t get the instant gratification. So they stopped doing it. Right. So it was like immediately, I definitely saw the internal, like, oh, I’m actually enjoying this more. And the biggest thing was, I just reminded myself and really went deep on like, what do I want, why do I want that? Why does it even matter to me? And really working through those things. And I got really, really clear on what mattered, what didn’t, and then also like killing and eliminate beliefs. Like I can work. And I also can still have hobbies and have fun and do those things and be successful, which is something I did like in the back of my mind, I didn’t believe before. Um, but to answer your question, it was either September or October, November, somewhere around that time. Last year. Yeah.
It’s interesting that you mentioned that because the biggest reason, I mean, I saw you, I reached out to you was because you, I saw that you had this blockage of, oh, I have these hobbies. I want to go hunting and I want to do this and all of that stuff, but I don’t believe that I can have this hobby. And at the same time build a business. I think somewhere deep down there was this belief that I got to spend 12 hours a day, like working on this. It
Was like guilt too. Right? Like it was like, I think it was, you see people like Sam ovens who like sit at their desk for 12 hours a day. Absolutely love every single minute of it and don’t wanna do anything else. I was like, but that’s not what I want to do. So like, what do I do? Like, I was just like, add this big dilemma of, I wasn’t enjoying it as much because of when I was enjoying other things I felt guilty about not working. So it was just, I had to really think about those things and figure out what are we like to look like, and then just make that happen, which is what I’ve been able to do over the past eight, nine months. It’s
Interesting because a lot of entrepreneurs who start off have that dilemma, you know, cause they believe that they start to hear things like, oh no, you know, I’ve got to sacrifice and I’ve got to put things off and they take it too, literally to the point where that belief starts to work against them. Right. They get to a point where they’re like, oh, if I don’t do 12 hours a day and feel like I’m suffering, if I don’t feel like I’m suffering, then I won’t be successful. So therefore please feel like you’re suffering all the time. Yeah. Right. But that’s, that’s so counterintuitive. Like I’ve even talked to Sam about it on the mastermind. He’s like, nah, I’m not a prisoner to my work. Right. Like I’ll take time off sometimes. And you know, that’s actually helped me. Yeah. He said, he said
One time, like, someone’s like, oh, like you work on Saturdays. And he’s like, if I want to. Yeah. Oh, okay. But it’s interesting. I think part of it maybe was to kind of a side note it’s he’s right. Like I feel like he used to be more on the end of like, I’m going to sit here and make myself do this. And then now he’s kind of learned that maybe that’s not the best path, which I think one of the biggest reasons why I’m, where I’m at is because I just want able to learn from my people. Right? Like you and Sam, all these different people, but where you been through that process. Right. Which is why I’m, you know, started to hop on here. I remember, uh, you asked me to feature one of the posts, like talk about results in the, in the group. I was like, dude, I feel like I’m like boasting. Like I’m like, oh, I make 170 grand a month. Whatever, whatever it was at that point where you’re like, you reminded me, no dude, like you’re, you’re helping people out to see that as possible. So glad to go hop on here.
Yeah. Like you said, man, it’s like, uh, when I got started off, I used to look at interviews like this and I used to look at like people who I want it to be like, and that would inspire me. But when we get to a certain point, we think, oh, I know that’s just me boasting. Like other people would be like, why does he boasts about his results? But you never know who you could inspire today. You know what I mean? Absolutely. But yeah. Going back to that, that, that inner conflict that you had, I want to know, like, what was the big thing that you took away that allowed you to go from? I feel guilty for not working 12 hours a day. I feel guilty for having these passions when I should be working on the business and I should be doing this and they should all the shirts. Right. So how did you get from that point to making this healthy balance of, you know, what, it doesn’t have to be a should.
Yeah. Well I think, um, for sure it started with Sam, cause I was talking to Sam and he was like, well, what do you want? I was like, oh yeah. I started talking to like, well, no, what do you want? And I was like, ah, I said, say something else. And he’s like, no, but like, what do you want? And I was like, say something else and they go, why? And I’m like, I don’t know. And he’s like, we’ll figure out what you want. I was like, well, how he’s like, well, think about it. So can I get you to take 10 minutes, can take a long time. And then it was like, you know, next day or two, I guess, with your program. And that was part of the process was like, what do you want? Right. And I, you know, I had certain elements that I care a lot about and I had certain outlets that I was like that maybe doesn’t matter as much.
Right. Like building a billion dollar company sounds pretty fun at the same time. It’s not like my biggest goal in life. Right. Um, and I was able to look at what do I want, right. And for me it was a mix of like, I want to have work. I enjoy, but I don’t want to be sitting at my desk for 12 hours a day. I want a one day how the family and not be, you know, able to, or be able to spend a lot of time with them, not have to see them 30 minutes a day and just show myself back in the room. So when I figured out what I want and I got really deep on that and also was able to look at, okay, I want to be successful, but why like, why do I want to be successful? And working through those things of like, it’s just because I want to people look at me as I’m successful or is it because I want to enjoy the process of getting better and really just getting clear on those things.
Then I knew what I wanted. I knew I wanted to enjoy hobbies. I knew I also wanted to work and also want to enjoy my work. Now I just do those things every single day. And then I don’t feel guilty because I know that’s actually what I want. You know what I mean? So before I just didn’t, I hadn’t worked through that. I didn’t know what I wanted. And it was so long of like grinding because I had to build something successful and then it got successful and I was like, okay, but now what do I just keep going endlessly and just do as opposed to my life. I’m glad I did it. And got it. I’m glad you stopped me because I would have probably got 10 years from now and been like, oh, I make all this money, but this sucks, you know,
It’s not yeah. That’s the worst place to be at.
Right. For sure. Absolutely. Robin says success without fulfillment is the greatest failure is the greatest failure. Yeah, absolutely.
Yeah. So I think I remember, and if I remember this correctly, the biggest thing that you took away within the first few weeks of the program was just getting into that place of being like, looking at who is showing up to this every single day. Do you remember that? I do.
I’m trying to remember exactly. It’s been, it’s been a while since I was there, but it’s kind of like the same concept of like act as if right. Yeah. And one of the biggest things, um, cause I’ve read Psycho-Cybernetics, that’s a great book and I know some of your stuff like starch in there and then you kind of expand on that a lot and correct me if I’m wrong. But that’s what I think. Um, and I, when I was reading that book, one of the things that like was hard for me was I was like constantly over-analyzing everything. I was like, oh, what like, oh, but would this do that? And like, what if I, what if I go back and like, oh, and I’m just freaking out about everything. I think I told you that one of the QA calls. Cause I was like, okay, but like my being like this and you’re like, okay, like what’d your being, being right about this. And I was like, no, I’m like, okay, then don’t worry about it or something like that. And I was able to just start working again through those things that were just tripping my own brain up and just cut them off. Hmm.
Yeah. I don’t know where I, I think I remember you speaking about this with our mutual friend, David, like he said that you feel a lot better, like the way you’re showing up to the business. Right. I guess when do you think you caught momentum in that? Like at what point in the program, what was the big takeaway that you took that allowed you to start catching momentum and actually start enjoying the work?
Yeah, I think it was just knowing, like knowing what I wanted and then I didn’t feel guilty anymore because I knew what I wanted. So I knew I was acting in accordance with that. And then going back to the, the character things, like, I think you in the program, you start with what you want and then say, okay, now what does that person do that, you know, does what they want. Right. Whatever it may be, whatever’s important to you. So then when I started doing that, then everything was just an alignment, right? So now there was no guilt and now it did feel easy because it was like meshed perfectly, which is one of the things that you pointed out on our first call was like, dude, there’s a, there’s a disconnect right now. You want this, but you think you have to do this. And those things are separate, but they shouldn’t be separate. And we got to work in, I remember you were on that call. I was like, okay, I have no idea what you’re saying, but it sounds like, you know what I’m talking about. So I’m just going to trust you where it’s going to go ahead and do this. I remember, I remember I was like trying to get you to clarify. I was like, wait, so like what do you mean? Yeah, fantastic.
Clarified. I was like, like you just got this cognitive dissonance.
You were like, you’re thinking about this way too analytical dude. You’re like the most in numbers perspective. And it’s just, you just can’t you just have to just take away here.
Yeah, yeah, for sure. Um, I guess when you started off the business was at a different stage. Like I don’t think you had a team, you know, you probably didn’t have any salespeople actually like a partner that you work with. Right?
We had, we had a partner and we actually did have a few people we had believe it or not two sales guys. I wasn’t doing any sales. And then we had one support person, I think. Okay. And then now we have four sales guys in our team, me and my partner and a client success manager. So we’ve grown my few more employees.
So how do you think this change in mindset that you had started to affect your team and their performance?
Yeah, it’s funny. I, uh, cause I, I constantly tell my guys, well, what do you want? Right. I, I constantly work through with like work with them on the same exact things that I hadn’t worked through myself and even a couple of weeks ago, like as if I watched them. So I’ll probably hear this one of my guys, I was talking to him and um, he like, he makes, you know, eight grand a month right now. Right. Doing sales. And he’s like 18 years old. And uh, he just like, won’t spend a dime, right. Isn’t talking about, but they’ll spend like $5, like freak out. Right. And I was like, dude, like, you’re going to go through the rest of your life. Like making more and more money. It’s never going to be enough. You’re never going to be satisfied and you’re never going to be content.
Right. So you have to balance being content, being hungry, to figure out what you want for your wife. All this is important to you. And just let go, because you just can’t, you just can’t enjoy it right now. So I’ve been able to kind of translate those same things that I’ve learned from you into our culture and help our guys to those different things. Because the same thing, the same, the same things happen to like every person, when you start seeing results, you know, these limiting beliefs would come up and you have this like cracked understanding of what success is. And people say, it’s this. And people say it’s that if people say it’s bad, we’ll say it’s good people that you can’t do those people. So you can do that. And you know, there’s just no like actual like information out there about what actually has to be. You know what I mean?
For sure. It’s interesting. I’m going to backtrack a little bit on what you just said. You said you need to learn how to balance being content with being hungry. And I think that is, so that is so powerful because people don’t understand that. Right? Like when people get started, they’re like binary poles. There’s no gray area of, of like this balance between the two that like, okay, I just gotta be hungry, you know, read then I’ll go out. And like, I’ll, I’ll sell, can’t be content. Or like others are, oh, I’m so sick of this. I’m so burned out. I just want to be I’m content with what I have and they can put in the work. So I guess, how have you found this, this balance or even site that you need this balance between being content and being hungry?
Yeah. Th there’s a few different parts of this. Number one is I, so I got this two comma club award and I was sitting on my couch after I got it. I was like looking at it. I was like, man, two years ago, like, this is exactly where I wanted to be. You know, we make close to $2 million now I’m in this like dream place that I always would have loved to have. I have, you know, a nice car. Like I got everything, right? Like, this is exactly where I want to be, but I was like sitting on my couch and I wasn’t like not happy. It was like, I just feel cool. You know? And it’s just like reminding myself 20 tacos all the time that like being content is a choice, right? Whether you make $500 a month or 500,000, you being content where you’re at is a choice.
Right. So understanding that and understanding a lot of times, any emotion that you experienced is a choice, right. When he talks about like physiology, um, and you know, like you, you choose to be happy. You shouldn’t be sad, you know? Um, so that was number one. And then number two, I think it’s coming from perspective, right? So I’m a Christian and in the Bible, look at Ecclesiastes, is this guy named Solomon who historically was like one of the richest people to ever live. Right. Everything you do, you know about him? Uh, I’ve heard of him. Okay. Yeah. He was a king of Israel and everything you could ever want and gets to the end of his life. And he’s like, everything’s vantage, everything just drips with the wind. None of it matters. Right. So I think having that perspective too, of like enjoy it, right.
He talks about like one of the greatest things is for someone to enjoy the toilet, right. To enjoy their work and to enjoy the reap of their work. Right. So understanding that and having that perspective of like either way everyone’s going to die, right. Whether you’re super successful or you’re not, you’re going to die. And this is all gonna come to an end. Um, and kind of like being able to look to someone else, like Solomon who had everything they wanted and still got to me. And I was like, yeah, that’s all meaningless. Right. And being able to balance that right. And enjoy it here now because that’s not meaningless, but that’s, we talked like enjoying your toilet, enjoying your work. Um, so that’s kind of where I’ve gotten my perspective from that’s what kind of translated over to, to our guys as well. For sure,
Man. And it’s so interesting that you also mentioned that because I’ve seen that most successful people, that’s how they view it. Right. They never get attached to the fruits of their labor. They’re able to enjoy it and then let it go so that they can move on up and move forward or even move sideways, whatever they want to do without, whenever you hold onto it. That’s when you know, you build up these resistances and you have to fight against yourself. Some, yeah. I
Remember that. Now I remember you talking about the program and that’s something that even now I struggle with, because like I’m 19, I’ll be 20 in two months. And a lot of them will have these thoughts of like, okay, I’m 19. I make almost a quarter million dollars a month. Like, dude, what the heck am I gonna do for this my life? Like, I have so much to beat now. That’s like, I don’t want to like be like 29 making like 50 grand. Cause I’m going to feel like a failure. Right. Cause it’s all perspective. But like you kind of just mentioned that of letting go and being okay. Right. With, with whatever happens. Um, so that’s when you probably need to go back on and readdress again. So
You’re 19. Now, when did you get started off with, I mean,
I started my first business when I was 16 reselling shoes at retail arbitrage, like from, from Ross and stuff and looking at sort of e-commerce and I was like S like, you know, for Shopify. So I was 16 and a half spent like probably six months just failing on stores then spent six months building a really good store got successful. Um, and then, yeah, so it was kind of a, it was like a two year period of just doing like, okay. Making funeral once a month, maybe a thousand dollars and the kind of gradual, and then a couple of years ago is when it really started taking off. So
When you got started in this space, how long were you stuck at that? 60 K a month? Uh,
So we, last year, January of last year we hit 30 K and we hit 30. We were stuck at 30 K for a while. Um, and then we hit 60 K for the first time, probably. I want to say like this time, last year, maybe like may or June of last year. Um, and then we were kind of bouncing between like 60 and 70, 60 and 65. And then we got started with you or we hit 70. Right. Cause I
Remember you posted that you were like, I just broke the 70 K a month. Yeah. Yeah.
Cause we were stuck there for like six, seven months. We finally booked past 70 and then after 70 we had a little bit of a drop. It was like, we went from like, maybe it was just a bit, quarter four. I don’t know what it was exactly. I was kind of doing a bunch of crap. Um, I know you told me like a few times since then, like just don’t don’t touch anything. And I kinda touched too much stuff. Like we had maybe like a week here where was slower. I was like, oh, shoot, they’ll change a little funnel. So they started changing crap and that was like that for three months. And then finally I kinda went back, but we kind of stayed consistent right there, like 55 to 60 ish until December. So it was for the majority of last year, at least half last year were kind of bouncing around that, that revenue mark.
And then when did like the sky it happened, I
Mean, January, we hit 85, February hit 91 March. We hit one 50. So from February to March, we almost like, you know, we did a pretty big job
And I guess because what most people want to see, I guess, who are watching this is how does that like, cause the, the reason why mindset isn’t so sexy is because it’s such an indirect thing, right? It’s such a second order consequence kind of thing. Right? Like you change your mindset and then something happens. And the direct result is you do something different in your business, but people don’t understand that, you know, you keep chipping away at something, you know, it’s not the last chip that breaks the thing, but many chips that come before that have contributed to you getting to that last chip. For sure. Like if you could map out that process, cause you already mentioned it, it might get redundant, but you, but clearer, you started enjoying the process. But I also believe that led to maybe you making decisions differently. So would you say would be the most translatable, the most, you know, external, most direct thing that contributed to it as a result of the indirect mindset changes?
Wait, so what was the most external?
So to give you examples, when people see that they change their mindsets, they get clearer, they’re able to take risks, right? They’re able to double down more on these heavy bets and go with full commitment as opposed to half committing and being like, oh, you know, I kind of want to do this or I kind of want to kind of don’t want to do that. Like investing in something or hiring someone new or spending more money on ads. They’re not able to fully do that. So we’ve had someone.
Okay. So what was the biggest external thing that we did that was a result of an internal change? Exactly.
Oh, that’s interesting. Because I remember, I remember on our first call, I was talking to you and I was like, dude, like I don’t even want to go and just like change our marketing automation. I just can’t even bring myself to do it because it’s just so boring. Right. And I just like, no, I just don’t even want to do it. I don’t want to touch it. And it’s like 20 minutes. Um, so once we fix those things, there definitely was a few you’re right. A big external things that happened as a result of those internal changes. Um, spending more on ads was definitely one of them. And that was kind of like, it all comes back to like again, learning from people who, who are smarter than you and have done it. I’ve I seriously think like I’m only where I’m at because I’ve had the privilege to learn from people that are, are way smarter than me and just actually make good decisions because I could’ve chose someone other than Sam ovens that I wouldn’t be talking to you.
I wouldn’t have worked with other people. And I would maybe have worked with this really sucky, sticky guru that didn’t care about his clients. And it was like, oh, just sell the course. And you know, it doesn’t matter how good it is. Right. And like normal. Um, my life would be a lot different. So once that happened and now I’m working with these guys and then I fix that, that internal issue of knowing what I wanted of the act in accordance with that and killing those limiting beliefs. Then I remember like Sam told me, he was like, well, why don’t you? I was like, I wanna hit one 50. It’s like, well, why don’t you just spend more on ads?
I can’t, well, why not? I was like, what? Doesn’t work? And he’s like, okay, we’ll figure it out. And then I like kind of just like dismissed it. And another guy was working with like probably a month later. He’s like, you just need to spend more on ads. I was like, okay. But like every time I try to spend more on ads, it’s like, does it work? Cause like, we’ll make it work. He’s like just double your ad spend for the next 30 days. And then come back. I was like, no matter what do you mean Dell match? But like, what does it look like for 30 days that we could lose a bunch of money? Well, you know what, whatever. And that was the month that we went from, like 90 to one 50 is I just, we went from like, spent like a thousand a day, like two to 3000 a day. Like just like that, just put it on. And we had that month, we were at a 46% profit margin.
So just, is that just on ads?
40? No. 46% profit margin. Company-wide after everything happened.
Oh, off the, even your, your, uh, your overhead after everything. Yeah. Wow. Yeah. It was nuts. That’s pretty nuts.
So we profit like 75 grand. It was like that.
Wow. Yeah, dude. That’s pretty sick. It was pretty cool. That’s fine. Cool, man. Um, does that answer your question? Yeah, that does. That does cause so, so the journey went from getting clear, loving the work and then getting the same information, the same signs from you outside and finally acting. Yeah. And
You just want to get me off too. I’ll touch on. If I didn’t love the work, I would have never gotten those QA calls. I never gotten those QA calls that I would have never, you know, learn that thing. And if I also had another work, I never would have even made that change. Cause I couldn’t even brought myself to make that change. You know? So it’s all kind of a stacking of these things. And this is, this is not an interesting thing. I always feel weird, like doing testimonies for people because I do testimonies for a lot of people. Right. And I feel like people are going to be like, wait, you said quasi helped you, but you also said Sam helped you. And your video gals will help you. But like I think what people fail to recognize is like, it’s not one thing, right? Like Alex or mosey people always ask me, well, what was the one thing that made you $120 million? Like, well, everything wasn’t one thing. Right? Because without one piece
Speaker 3 (25:00):
Of the puzzle, that everything
Exactly right. Like without my mindset, not nothing else would matter. Right. I would have never gotten the QA call. I would’ve never talked to this guy and that guy and I never would’ve changed ads and never been able to take my mindset translate or my sales guys keep them consistent. Like nothing would have happened. Right. But at the same time, if I had the mindset on the tactics and none of that would happen, you know? So it’s like, you need the whole like piece of everything. Um, but yeah,
No, absolutely. I agree with you on that. It’s so difficult to say like, oh, what, what helps like the plant grow more sunlight water? Or like, you know, a good atmosphere like oxygen, like I’d have one or the other, you know, you need all that. But yeah, man, I guess what would you say was your biggest takeaway from the program? Like one memorable thing that has stuck with you even to this day?
I think again, it’s just that like idea. It was just breaking that one limiting belief, right. That you can, you can enjoy the work, you can have what you want. And like just having that, I don’t want to call it a balance because it’s not like, I’m like, all right. I worked for four hours of that day and I hang out with my friends for four hours a day. It’s not like that. It’s just understanding what you want and then just doing that. Right. Um, and I’m like the, I remember we talked about this on the call and this probably be helpful for people that are maybe like skeptical or whatever, is that like the least woo person ever. Right. Like, I don’t believe in a lot of like, uh, manifestation and I leave, man, if it manifests, I remember telling you this, I believe manifestation in the sense of like sitting there and, and maybe visualize something, it can help you. But only to the extent that it helps you believe in like, that’s what people see results with that. I’m not like universe guy, but regardless, uh, I don’t know where I was going with this point, but regardless, I think just breaking past those limiting beliefs and understanding, um, the way my brain was working, I think was the biggest thing. Probably, you know, cause my brain was like doing certain things. I didn’t want it to do like what we talked about of self-awareness
Being able to take a step back, looking at yourself and who you’re showing up as every day.
I think so. Yeah, for sure. And then you pointing out one of the bigger things was like being able to work with you on QA calls and you pointing out like, dude, you’re you’re you’re way over thinking this would your being overthink this? No. Okay. Don’t over. Think it and just like, just do whatever you think they would do. I’m just like relaxed. And I was like, oh, okay, cool.
It’s so crazy. The way you just described, like all your mentors, like giving you advice, it’s like spend more on ads or I can’t just, just figure it out. It’s just okay.
That’s, it’s pretty simple, dude. Like most of the time, this is the, I’m sure you realize this too. When we were both in the same space of like, you know, info products and helping people and consulting. And a lot of the times it’s just getting people to take that step. Right. They’re like, oh, you know, I’m actually gonna make my website this way. Like, no, like, no, but like I think, I think it looks better than like, no, like just make you upset at this wedding. Like, oh, okay. I can only do it. Right. And getting people to do those things is insanely hard and getting ourselves do those things. It’s not as insane Hartford. Who knows why you can tell me better than I can. Um, yeah. It’s a lot of times it’s just the simplest things that we never even think of. Right. I was sitting there for like two years, like trying to grow this business and I wasn’t thinking of scale apps, you know, like I just wasn’t. Um, and I did it and then I was like, shoot, I could have made 2 million last year instead of 600 K or whatever, you know.
Yeah, for sure. It’s um, it’s just that once we get to a certain level of success, you become more and more closed off. Right. It’s like Alex, what mosey says, like you, you, your appetite for risk gets lower and lower. The more and more money you make.
One decision and yeah. What would you say to that?
I mean, it’s, it’s understanding when you’ve got to like take a risk, right? Because if you don’t take risks, if you’re not open, you’ll never like you’ll never grow. If you’re closed off, you’ll never grow. Right. So this is the problem I’ve had to, like, I’ve gotten to a certain level and like you become closed off to all risks. Like I’m naturally a risk averse person. Like I’ll just hold onto what I have now. And I’m comfortable with that. But then you realize you’re sacrificing like fulfillment and what you truly want. Right? Like, like you were at that stage, you were at where you were like, no, I’m already good enough. Like 60 K a month is great. Like I’m 18. Like what am I going to achieve for the rest of my life? If I do that and that story, you keep telling yourself, it starts to work against you as opposed to just letting go and just trusting the, the dark room and just navigating your way through it. Because you can mentally as a what you want. Right. You can plan all you want, but you will never be able to like get everything. Nothing ever goes a hundred percent according to plan. No. Yeah.
Yeah. That’s interesting that the more successful you get, the more risks. It’s really interesting. It’s something to watch out for, for sure. Yeah. For sure. Andy Frisella talks about like, when people are scared of like losing money, is it that you think it’s ever going to go away? He’s like you think the millionaire, like isn’t scared of not being a millionaire anymore. Like he’s like, you know, it just gets worse as you go. Um, which is interesting. I feel like for me over the past couple months, it’s gotten a lot less worse. Right. I truly like I care, but at the same time, I, I have let go a lot more where I’m like, dude, like I don’t really give a crap. Right? Like we’ve, we’ve done a lot, make a lot of money and I want to keep growing and make more money and help more people and just have that fun process of growing. But it has been a better balance, which is really cool to see. So
For sure. Yeah. As long as you keep holding on to like, and you keep looking at what’s in your bank account, now you’ll always think about what you have to lose. It’s like, it’s like being on that highway and focusing on the car next to you, thinking about avoiding it. But the more you keep focusing on avoiding it, the more you move towards that target fixation. Right.
Uh, and it’s like the, it doesn’t talk to somebody next type Psycho-Cybernetics right. You have to like the failure mechanism. Like when people focus on failure, just keep failing. Cause that’s all they’re focusing on because they’re just focused on the goal and you let your brain kind of like steer you there. You naturally know what’s working. What’s not. And you just take that failure as a redirect back to the
Oh yeah. I think he talks about the Misael. Yeah. Like the guided, the heat seeking missile.
That’s how the focus mechanism works. Right? Whatever you focus on, whether it be avoiding it or moving towards it, it will still move you towards it. It’s just the content of your focus. Not the, not the type of focusing that is. Yeah. Yeah. Man, just to conclude things your 19 doing quarter million a month. What’s next
Dude. I mean, the goal is I want to take this company a lot bigger. I’m I’m really, really passionate about giving entrepreneurs a chance. Right? Like we both know there’s so much junk out there. Right? There’s so many people that sell some program or maybe YouTube or whatever they do. And it sucks. Right. Because frankly they just, and this is, you know, I’m not hating on people, but they don’t care about their clients enough and don’t care what the people are not. Right. And as I, as we’ve grown, I’ve learned to like, again, like care way less about how much we make and the success we get and much more about the clients and what they get out of it. And through that, I’ve just, again, like, I feel so blessed to be the position I’m at. Right. And, and do something I love every single day and wake up and not be like, oh, you know, like I wake up every day and I’m like, cool, we’re good on this meeting.
Right. Like it’s enjoyable. Right. I mean, excellent time. So I really want you to give people that, you know, ability to do that and help more people out. So with that, it’s just growing this company and, you know, and go in different verticals, whether it be e-commerce and I’m getting more people that, you know, maybe other things. And if we do that successfully and we kind of achieve a goal, I’m sure we’ll, we’ll go way past eight figures and keep scaling over the next decade. But who knows? I could change what I want next year and everything could be a little different, but we’re pushing for it. So we’ll
See. Awesome man. So just to conclude, I mean, if someone were on the fence and they were thinking about, they’re watching this right now, they’re thinking about joining, um, what would you say to them
Again? I think it goes back to that one thing, instead of like, if I wasn’t on those QA calls, then this wouldn’t happen. Right. And when, when by any education product you just have to check, does this person actually care, right? What are they here for? Are they here to help? Or are they here to screw people over or they’re here to help and you take a leap of faith. And like, we’re also brought to talks about this. I’m like, he always just assumes that they are there to help. And he’s bought in tons and tons of programs. And he’s only ever got screwed over one time. Right? Take that leap of faith. And if you have a problem, you needed to get assault. I need to work with people who know what it is. Right. And I’ll give one last story as well. I was listening to her mosey podcast yesterday and he was talking about like, say, you’re at your destination has to go to Maui. You listen
To this one now, which one is it?
It was like, he was a training with a bunch of salespeople. You just released a couple days ago. I haven’t listened to that one. He was like, so you want to go on a vacation? You want to go to Maui. You can either take a boat mountain, even there’s swim mountain. You can take them, you know, Southwest airlines to Maui, will you take five jet? Maybe you’ll get to Maui either way. One way you might die on the, on the test, on the journey. Right. You’re gonna get to know either way. Um, I think the reason that I’ve been able to go from zero to almost a quarter to nine months and just a few short years, right. At 19 years old, um, is because of that. Right? Like I, I seriously like again, I can almost take no credit for it because if I did not learn from those people, but if not, we’re working people like you and Sam ovens and different people that helped me a lot. None of that would happen. They just wouldn’t have.
That’s awesome, man. I actually admire that a lot about you and from all of us successful clients, I’ve seen that one quality, right? It’s the ability to humble themselves and be able to open themselves up to learning from people who are like where they want to be. But yeah, man, thank you so much for this interview. This was very valuable for me. I don’t know about whoever’s watching. I know
I threw it a lot different things, but it was fun.
Yeah. Yeah. I will attach Ryan’s socials down below his website, his Instagram, whatever else you want to give me in the description box below. And if you guys want apply to join the program, the link for that is always going to be down below. But thank you guys for watching. Thank you, Ryan so much, dude, that hopefully helped a few people out.
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How to overcome the revenue barrier and scale your business to 7 figures by shifting your identityFree Training
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