VIDEO
Summary
Today I want to share with you Manu’s story. Manu studied engineering and holds various degrees from prestigious universities like MIT, and other international ones in engineering, and spent a big chunk of his life building his startup, for which he was able to raise $500M in 4 years. However, his startup idea completely failed due to a lack of “product market fit”.
From that point, he was a little lost on where he wanted to take his life. That’s when Manu took the leap and joined us in Reality Mastery. Within 2 months he went from lost to starting up his own tech consulting business from absolute 0 to $50k/month.
Here’s what we discuss
The internal transformation and possible things that can hold you back
What brought Manu to Reality Mastery
Getting clarity: not just about your goals but complete energetic and state of being
Working with Elon Musk & Hyperloop and the realization it brought him
The pain cycle: why change happens in such a short period of time when you become conscious
Understanding the balance on how to move forward without taking steps backward
Going from hyper rational to cultivating faith: what it takes
Hope this was helpful! Leave me a comment with your thoughts?
Transcript
all right guys welcome to this new
episode of client interviews and today
manu rueda am i pronouncing it right
sounds great man i don’t speak spanish
that was perfect accent it was really
yeah uh manu has been with us since
february or march i believe
right yes since march yep yep
he’s been with us since march so i’ll
just hand it over to you man and um
basically your name where you’re from
introducing a little bit about yourself
helping us understand a bit about what
yeah sure so my name is manu i’m
originally from the canary islands
there are a super small islands close to
but they belong to spain so i’m like
but i’m i’m i’m from i’m a spanish guy i
in the canary islands and then i moved
i’ve spent uh i would say past 10 years
traveling in europe and traveling in
i’ve worked in different technology
one of them is quite famous is called
it’s a transportation company and
because it was an elon musk idea
uh there’s a little high five i was like
wait that’s elon musk’s like the tunnels
yeah exactly so it’s actually boarding
companies the tunnels right
hyperloop is there is like the bullet
electromagnetic levitation train
which uses much less energy is much more
efficient than a typical train
it’s almost no pressure so the system is
you put like a bullet inside a tube
and you take out all the pressure from
i started as a pm i first started my own
i raised half a million euros here in
i failed after four years we didn’t have
we didn’t have what is called pro market
it was a 3d printer like the iphone of
the three printers we were selling three
we had clients in four different
we didn’t achieve what is the holy grail
of startups and it’s called pro market
when you don’t even need to to put some
effort in order to get more customers
so after that experience i joined
as a pm and i started getting into
i think because of my experience in into
entrepreneurship i was working super
100 hours a week i became the
the leader of in of the innovation team
artificial intelligence and data science
and at the same time i started doing ngl
i started like advising other
entrepreneurs like hey i did that and
that was a total failure so you
or double think that will think about
doing this uh and there are a lot of
misconceptions in the ecosystem
like you need to fundraise you need to
before starting your project right or
you you need to know coding in order to
start your technology idea
there are a lot of things that they are
like uh they are grown i mean they are
they are they are things that are like
in the market and everyone
thinks that they are truth but if you go
you actually you don’t need external
for starting your idea or you don’t you
any coding skills so right now
after advising different startups
startups one of them is calify which is
euros right now which is like uber
a clone for the spanish and latin
so after investing in different startups
like cavifi and you know like
um fintech apps i decided
to start my own accelerator for those
entrepreneurs that they are like
okay so i have an idea man can you help
hiring some engineers so i have some
building this up so instead of building
the app for them i tell them you know
you don’t need to build an
app you just need to validate your um
so yeah so i was in this like
before joining the program i was not
so actually i was working as a cto in a
startup like an interim cto
and i was not sure if i wanted to start
i didn’t find i didn’t believe in myself
so so help me understand a bit better
what what is an accelerator
so an accelerator is like some sort of
guidance program where you you enter
imagine i have an idea for an
app for you know i have a dog so
i need someone to take care of my dog on
so i have this idea of building an app
or locating someone to take care of my
so an accelerator helps you with a
process with a methodology and with some
mentorship in order to guide you
exactly in order to guide you which are
the steps okay you have an idea about an
okay what do you do what do you do it’s
it’s pretty similar to the
to your program to re the reality
you know that you want to have some
transformation but you are not able to
do it by yourself because there is
so much information on the internet that
but in order to identify the signal you
they have already been there that they
have some skill in the game
so because i’ve struggled so much uh
four years of my first startup and then
i started working with the different
uh one of one of them got acquired by by
another another of my investments were
um i have started to detect like
how which is the right way or the most
a technology startup okay so i have
uh created like a program like an online
course where people join and they have
they have one-on-ones they have some
and school actually it’s called day one
on the first day of your technology idea
or of your technology startup what do
so this is the answer this is the
that i wish i could have like when i
startup like i think it was like eight
that’s awesome and so what i’m curious
motivated you to join reality mastery in
so it’s sort of crazy because uh
like two years ago two three years ago
i went to thailand and i wanted to to
in thailand because i i love in spain
during winter time and there is a
rainy season so it said i i like a sunny
here in madrid it’s always raining so
thailand is perfect because
you go there and you know it’s sunny a
really nice you know really nice
ecosystem for building things on the
so i went there um in order to
to buy a house and then put it on airbnb
the thing is that i discovered these
they were doing some sort of like
and i went there like a super randomly
spanish girl and i discovered like uh
like a that was like the beginning of my
um like energetic journey i would say
i discovered like something i went into
and i felt something different
and i couldn’t explain it from the
i’m an engineer so it was like
um i don’t know what is happening so
right there i started a path of trying
spiritual spirituality different topics
that they were like a little bit
outside of my comfort zone and at some
ended up on a lot of attraction videos
it was by christmas uh i break up well
my girl my ex-girlfriend breaks up uh
with me because we were in a long
distance relationship and these were
things were a little bit like
i started feeling like this is the right
um so i started watching a lot of law of
started doing some tests um
as an engineer from the rational
perspective i created like a
not a framework but almost like a
framework of testing and validating the
yeah i wanted to i wanted to
i didn’t know if this was real i didn’t
if this was a thing or not so i started
and some of the tests were crazy like
i’m at i’m attracting things that i mean
it could be coincidence but
it’s really random so at some point i
and i i really resonated with you
and you are like really organized and
you have like a mythology
and because i’m again i have like a
on life yes um yeah i think
i think that for me was the the channel
that i was like the most compelling
one in terms of law of attraction like
uh deconstruct the and go into the
fundamentals of what is going on
um so i really like your videos
and when i we dive into a call i
i already wanted to buy so i i told you
i was already convinced i mean
tell me how much this cost because i i
i really i’m i’m i’m down for
quasi i’ve done an mba well i’ve done a
i have a double degree in engineering
did like a double engineering degree in
i also did a master thesis in computer
vision in germany in geo munich which is
mit level in europe i did a masters in
artificial intelligence in
mit i did an mba in madrid i did a lot
studies in my life i i love studying um
and to be honest this is the best course
uh yeah it’s crazy i i’m watching and
rewatching the content over and over
so when i started building my own
i sort of like um wanted to go into that
uh it’s working like crazy
like that and the metrics that we have
on the accelerator are like literally
uh shipping me on linkedin we met in san
francisco she’s based in berkeley
uh she’s from barcelona based in
berkeley and she beat me on linkedin
we met in a party in san francisco in a
birthday party and shipping me hey manu
i have some money and the same i want to
build this up i have this app idea
and i don’t have you know georgina you
don’t need to build an app you need to
validate your startup idea you need
i mean i encourage you to join the
and just to test it and i didn’t have
the videos yet i mean i wanted to
start with the accelerator yeah you’re
yeah exactly so i applied the
i applied with myself so i had
a one week to record the first week
and so i was like working as a cto and
recording the videos and in just
uh just to give you a quick overview
startup experience he was working for a
and she’s 24. and the thing is that 24
and it seems that in just three four
months she’s already making 30 000 euros
oh wow which is crazy no app no no
uh just by identifying an is
identifying where the the initial state
of the customer the desired state of the
the job to be done and uh proposing a
yeah it’s sort of crazy um so i
why i it was like a little bit crazy for
i am helping others in a way that i’m
you know what i mean yeah
kind of like being a coach of the
football team you know it’s like oh i
haven’t really done this for myself
but i’m coaching a football team i’ve
never really played football but i know
i i mean with my with the the first
won like six hours we had a lot of
raising half a million and we won
every hour every competition like every
starter competition we wanted
by the end we created something that was
it was not a clear product for the
so i discovered that the the it’s like a
i discovered that the the key is to
helping the entrepreneurs to focus on
what problems yeah and it’s working like
crazy mythology is working like crazy
uh yesterday i was speaking with this
entrepreneur it was super random i mean
i’m attracting things like crazy
uh he picked me on on instagram i don’t
famous instagram account he just ping me
on instagram emmanuel can i send you my
pitch i found you on linkedin
and of course i i will be super happy to
and the same he sent me the pitch he was
asking for 200k for building his app
he didn’t have the money he had a friend
and i told him look um let’s talk about
this because you don’t need to build the
i mean you need to validate the problem
and after that when you are like
when you get some traction let’s be the
yes so i i think well there are two
i think that the people that go into i
the others i i go to one friend pedro
pedro cortes in the group i knew him
i don’t know about the the total
students i don’t know about
everyone in the in the group but i think
that in order to enter the reality
master you need to be ready
so it’s the same as this guy he pinged
and i mean it was like destiny he put me
on instagram send me the deck like super
and i think he’s ready to join the day
one i think in reality mastery
is the same if you join reality master
it’s because you are ready to
to go in if you don’t join or you are
yeah and i think you were at a similar
when you came on the call you were
already at a good level because we see
people join at different stages
they’re either really struggling with
their lives and they’re in a really dark
or they’re already doing well and they
want to take it to the next level
you know we’ve had people like wendy she
was already doing well she’s an academic
she’s a professor she’s made it really
but it’s just that there’s a you hit a
you know and you see that you know this
plateau isn’t because of a lack of
isn’t because a lack of you know uh the
right tactics and strategies but
you are getting in your way now and
at that next level i would say that
i was i’m i’m still not in a in the
position that i want to be i mean
maybe i don’t know maybe it’s because i
uh i’m too ambitious i don’t know
i i see myself when i join reality
in a struggling position because i
even right now i have a lot of equity
in different startups but i don’t have
enough liquidity in order to you know
live the dream life right to be honest
startups that they multiply by 30
30 in just three years which is crazy
but they are still pre-ipo or
i cannot sell i mean if i sell my equity
if i sell my equity right now i will
i don’t consider myself like oh i i
enter a reality mastery program by
uh by being rich you know at the rich
no no no not at all i i was
i was sort of lucky with different
i was in a relatively good position
compared to others but i was not at all
in the position that i wanted i’m still
not at that position but i’m
headed headed like crazy into
into yeah into that position
the program for me i mean i know this is
seem to be like the typical interview
that is not real because it seems that
you pay someone to say something nice
guys guys when you are watching this if
quasi can put my email and you can
my linkedin whatever you want you can
call me on whatsapp this is 100 real
for me the reality mastery program
it gives you a lot of clarity on what
but not only the goal itself it’s about
the actual like energy status like it’s
the vibration that you want to to be in
it seems like a little bit diffuse
but some of you you will understand what
so so you i mean if you wanna accelerate
your journey and for me for example one
thing that i discover is not an easy
journey like some days they are not easy
and i because the the growth is
is sort of like so crazy i’m
experiencing also at the same time like
a lot of resistance sometimes i’m trying
and i need to detach a little bit go
two step four was one step back so it’s
is i mean it’s not like a magic build
you enter and you achieve everything no
have some initial cons initial
context where you are ready and the
gives you all the tools and the
first have some clarity on your vision
step-by-step methodology in order in
for me it’s about the clarity yeah i
i never scripted what i wanted in life
and every version every iteration on the
i think i’m on the third one every
i pour more and more and more detail
my life in you know in the next five
and a level of detail is crazy
if i’m in a movie uh and i i can
feel i can touch i can smell things so
it also gives me a really good feeling
you know even if i’m struggling right
now because i’m like you know like
launching a a new course for the
ramping up on clients we are
we are thinking about fundraising for
and doing a lot of things uh
it’s sort of like when you have that
clarity on the vision it’s like an
every morning bam i read that document
and it’s like a it’s like taking drugs
it’s the most similar effect but it’s
you know so what would you say would be
within these five months that you’ve
what would you say would be the big
where you are i went from x y z to
x y z if you could define it like that
who’d you say that would be
i changed a lot in the way i think i
i experience things in general in the
way i think i my level of understanding
this is something that i’ve been like um
even if you are in a good position
you have money at some point in your
life uh you are living the
the theoretical dream for a period of
there are some things that you cannot
understand like what is life about
biggest accomplishment is to not not my
journey itself to achieving a goal is
also understanding what is this about
it’s like this feeling that
all of this is a game and you can play
in the way that you want and
and it’s it’s so it’s it’s so different
from the approach that i had before
to life i was super methodic super
like hyper rational approach and now
let it be i’m just doing i’m just
focusing on the process trying to
put some really good energy be more
i think i’m a new person uh in terms of
um there are some things that they are
physical level on the real life level uh
i’m physically i’m much stronger
i’m you know i never had a six pack i
i have a sis pack right now well almost
like half a six-pack right now
um i i can hunt the physical
uh pain on workouts like oh you know
when we are stretching i always like had
stretching and i can handle you know
like the physical level of pain is
something that i can handle um
i don’t know i i i start like playing
like life like a video game
so when you apply that concept to any
dimension of your life you can live
in the life that you want i mean so it’s
radically different life i’m less
i’m super less attached to the physical
i would say yeah i think that’s a big
one especially for people who are
methodolo methodological method
i can’t even pronounce that methodical
people who are methodical like you me
you know people who are engineers hyper
we tend to get attached to things
because we don’t understand the cause
and effect and we try to find out the
right but then there’s like this little
sphere that you understand based on your
and the largest fear which is like the
universe and how it works
and because you can’t have that faith
concept and you’re so logical and
you stay stuck to your mind’s concept
and your world view your limited world
so when things don’t go your way you’re
like oh why didn’t this happen
you know how can i be better and then
you just keep overthinking about it over
and over and over again and it just gets
instead of just letting it be and
letting it show at its own time
and this is something i used to struggle
with as well something i had to learn
throughout this journey i’m still
learning every single day but
yeah i mean i i would say one one one
i think you you release a video like a
uh there are a lot of like tests
that i am that i’m experiencing a lot of
i see these situations as as life is
knife is testing if i can go into the
that i want if i deserve it and
before those tests were super painful
and some of some of some of the times i
avoided them and took another route
i iterated on my life for not
passing through those tests and because
understand that these are just tests
i don’t associate like the painful a
with something bad i associated with
something good because it’s like
it’s like the the tax that you need to
in order to go into the next uh phase
iteration got it what’s an example of a
big test you’re going through right now
if you don’t mind sharing yeah for sure
like a lot with posting my first youtube
like a lot and this was like a month and
and i couldn’t do it i don’t know why i
went in front of the camera
i recorded the videos i edited the
and then i didn’t upload them
which is sort of crazy because i had the
yeah it’s like actually don’t think it
is a lot of people go through that
like that last stage of that uploading
you just freeze up you’re like oh no
and i was thinking why would my friend
i have some sort of reputation in the
i’m gonna show a version of myself that
you know i i i was not comfortable
and i posted this question on the
there are a lot of answers yeah they
were like you know like 17 people
replied and some of them they
experienced the same challenge
yeah and one of them it was like
really interesting it was like okay so
you know manu in order to create like
you need at least to create like 50
videos so the sooner you post it the
so i’m gonna ah and just the so
like from one week of being like
paralyzed like paralyzed like i couldn’t
i was like okay tomorrow i’m gonna do it
i was procrastinating a lot and the next
but i don’t know maybe i need to record
with this and in just one hour of
reading the comments i was like i need
my mindset on on this uh on this one
and two hours later i got the video on
and i didn’t care and i didn’t care
the crazy thing it was like why i spent
like waiting for you know like being
and then in two hours i just i don’t
tomorrow i did the same with my personal
because i hate i used to hate to record
reel i’m not into instagram but this was
like a as an experiment right i
i want to record myself on it’s like
tiktok you know it’s like yeah i’m not
tick tock but just for the sake of um
experimenting something new that gets me
a little bit out of my comfort zone
and i did it yesterday like half an hour
nervous like like my hands were sweating
just recording a video myself alone in
and i was sweating i say okay i don’t
just release it release the attachment
to to this life and just throw it
and uh yeah i think that i’m
still not there i mean i’m on a journey
that’s why i feel that i’m
i’m not a you’ll never be a fuller like
there is no cycling it’s there
you know you’re like oh i’ve made great
progress it’s always going to be like
because you look back at march and where
internally where you were then and you
look at where you are now you’re like
wow that was a completely different
would i be correct in saying that for me
this this past like i know like a
the feeling the feeling is like
two years yeah two years of my life
condensing to six months but you know
it’s because whenever you go on this
journey it’s like when people get into
the whole point is to turn like 10
lifetimes into one lifetime
right because you want to burn up that
so that you can dissolve and go into
instead of being reborn in this cycle so
whenever you get into like the reality
mastery program whenever you really go
undo all of that false stuff that you’ve
picked up and you become more and more
you speed everything up that’s why you
see like people getting results
very very quickly because they
five ten years of mistakes within a year
which i need to add also that i also
the dark side of it is like sometimes
the resistance is like i i will never
imagine that i could handle that level
of internal suffering at some
points like i don’t know if it’s healthy
but it’s like it’s like a wave like a
sinus wave you know and the downsides
cope with a lot of like of the downsides
i was not able which is crazy um
and i feel good even if i’m at that at
those moments even if i know the
on the downside i feel good because i
there’s an upside and yeah it’s like the
the slope of the curve is like it’s only
exactly dude if someone asked me about
my entrepreneurial journey like when i
started i would describe it nothing
short of walking through hellfire
like literally setting myself setting my
whole body on fire every single day
and then coming out of it the next day
saying nope i’m not gonna let it touch
i would describe it nothing short of
that because again you ramp everything
up you experience the pains the joys
all the more you know sped up this is
why this journey is like this but
a lot of people when they you know start
off they kind of get discouraged they
can’t follow through this is the biggest
pitfall we find in the program as well
they don’t really follow through with
the process you’re supposed to go
through it despite what whatever happens
so then you sort of learn you know it
takes at least the first four weeks
until you get to the coordination aspect
of it learning how to deal with those
which is very very important so i
completely agree uh two things that i i
don’t know if people are doing in the
facebook group that i’m doing um
i’m doing super heavy meditations like
i do me i do like maybe like two three
every day a lot of meditation
i don’t know what others are doing but
that is one thing that i encourage
i mean it’s helping me a lot to to
meditate but not do like 10 minutes no
do meditations in the morning and in the
before before sleeping until you feel
you reach the level that you want and
starting to experience which i don’t
how it’s going to evolve i’m starting to
some pretty heavy lucid dreams like
super heavy like speaking with people
are giving me advice like
guiding me which is a little bit weird
because i don’t know maybe they are just
it’s whatever i mean so i so so yeah so
i’m relying on on dreams a lot for
uh guiding me in this journey
and yeah yes you know like when you jump
of a plane and when you do a skydiving
trust that you are like with someone
here helping you open the parachute
right even if you don’t see that person
i feel that way that even if i’m on
i feel that there is like some sort of
something there that and i got a
parachute i feel that i have a parachute
i don’t know why yeah that’s
honestly like the reality master status
that was the goal of the program anyways
it’s like you want to trust that life
it’s like you’re walking in a dark room
whatever step you take life will guide
it’ll shed light on the right path as
but you’ve got to let go you can’t hold
on to your old expectations and what you
because then you’ll just stay in the
part of the cave that’s comfortable to
and you’ll never be able to explore the
right yeah yeah completely agriculture i
just wanted to say thank you because uh
yeah again this is the best thing that i
i would say you know like from from the
educational side i would say this is the
uh program that i ever bought
um for sure 100 sure is the most
impactful one and yeah i just wanted to
that means i feel so i feel so grateful
for you know like the serendipity or the
destiny of you know like randomly like
to to enter into your channel and
and yeah i’m following the pronoun i
i recommend this program to everyone
they are ready you know or they are they
maybe you maybe you are not sure if you
just starting to to ask yourself
this question maybe you are in in need
of this program you know what i mean
congrats congrats to you man
i mean you took the last question right
out of my mouth i was gonna ask like who
would you recommend it to you know who
uh basically benefit from this i i’m
gonna be i’m gonna be a street honest
here i don’t think the program is for
i think this program is it’s like seeing
uh some people they are blind and
i don’t think this the program is for
everyone i think that the problem is for
the is is like destiny is this is the
the right program for a specific group
of people that they are an
at a specific phase in their life or in
in their journey in the multiple lives
for them this is gonna be the best
um for the others they are not gonna
so it’s gonna filter right by then they
are gonna filter themselves
so another thing that i discovered with
our clients is that the the
clients that were like super hard to
to close by the end we ended up not
i was because they were not ready i mean
if you come to the accelerator so we
forced to close like one client i didn’t
the guy didn’t wanted to change his
product his product was not working
we needed to iterate on the product in
a killer product and he didn’t want it
i was like okay i invested a lot of
energy trying to convince someone
that’s not it’s not the right fit yeah
just like this with people you know they
don’t want to change how they’ve been
so you’re not ready for this you know
you have to be exactly what’s necessary
exactly so i think for those that are
that they are in this journey i mean one
this is gonna be the best thing you ever
buy as a you know online course whatever
this is gonna be the the best thing you
for transforming your life 100 percent
so for those that you are hesitating
i will highly encourage you to to double
you know jump on jump off the plane
you just need to do it amazing man
manu thank you so much for this um i
know you have a meeting to run to after
but thank you so much your experience
yeah i think we’ll do a second interview
really seeing your progress again
maybe in a couple months from now six
seven months from now and seeing how
you’ve upgraded from here to there
but yeah i’m gonna attach manu’s uh
links to his socials and everything down
in the comments below in the pinned
hope you guys enjoyed this thanks thank
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